00:00Today we're spending the day with the CEO of Algaray Mobility, Oscar Rivoli.
00:04After more than 20 years in the automotive industry, he's bringing Le Pass to the UAE.
00:16Oscar, before we start, I'm thinking that we grab a coffee.
00:20I love coffee. Absolutely. Let's grab a coffee.
00:22I want you to tell me a little bit more about Le Pass.
00:25So Le Pass is a brand that comes from the Cherry Group, Cherry International.
00:29Cherry as a group, it's one of the first Chinese brands to pioneer into exporting vehicles outside of China.
00:35The kind of person that you see driving this car, can you paint me a picture?
00:39Someone that is looking for mobility, within reach, simplicity, yet not necessarily compromising on features.
00:48It's no secret that the UAE is not short on car brands right now.
00:51So what made you guys as AGM bring forward Le Pass into the UAE?
00:57Le Pass for us was a brand that allowed us to fill a gap that our existing brands don't necessarily
01:03cover at the moment.
01:04What was the first car brand that you owned?
01:07Alfa Romeo.
01:07Quite a nice car, actually.
01:09It's been Italian, I mean.
01:10What is a car trend that you think that should be over right now?
01:14Particular Chinese were eliminating buttons.
01:17I think that is absolutely crazy.
01:20I think that we can actually put the self-parking feature to the test right now.
01:26Oh wow, it's moving guys.
01:29I'm all parked, I can enjoy my coffee.
01:33That is what enjoying a coffee in Le Pass is all about.
01:39Can you show me a bit around and tell me a bit more about the cars?
01:43So this is our first showroom where we have the current lineup of the Le Pass brand.
01:48Consists of two models and a third one which is around the corner.
01:52The Le Pass L8, Le Pass L4, L6 and there will be more models.
01:57The one that caught my eye in specific was this car right here.
02:00So can you tell me your favorite thing about the car?
02:03Firstly, the color certainly stands out as you can see.
02:06A vehicle like this, which is the first model in the lineup, price of around $73,000.
02:11It is filled with technology.
02:13What are you promising your customers when they come and purchase a car from you guys?
02:18The first facility for the Le Pass brand was not a showroom, it was the workshop.
02:23It's the ownership experience.
02:25It's what happens after you leave the showroom.
02:28Out of all these cars, which car do you think suits my personality the best?
02:31Even that sort of tech forward approach, I would certainly look at one of the hybrids.
02:35For example, the L8, you have an app that allows you to actually get into the vehicle,
02:40not being at the vehicle in terms of the functionality.
02:43It would be in a fashionable color.
02:44Obviously.
02:45That's the car.
02:45Definitely.
02:47Coffee secured, showroom toured and I found my Le Pass match.
02:51And that was a day with CEO of Al-Ghudin Mobility, Oscar Rivoli.
