00:00 Sports Press Rick Harwin's other $1.3 trillion business of sports with your Sports News Minute
00:08 reacting to the meteoric rise of revenue the LPGA over the last three years since COVID.
00:16 Prize money up $218 million up about 75 percent. Media rights fees revenues up 25 percent.
00:25 Corporate partnerships all important up 33 percent and the LPGA is focusing on the top brands of six
00:33 to eight dynamic stratospheric personalities which in the women's tour has always suffered with a
00:40 lack of unique and diverse exposure. Everybody knows the tour difficult to name some players
00:46 beyond the top five. LPGA attempting to change that expanding their tournament base expanding
00:53 their revenues just a larger portion of the growing sport business that is women's sports.
01:00 Sports Press Rick Harwin, Sports News Minute.
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