00:00Hey, what's up, Ebony?
00:06I'm Curtis 50 Cent Jackson, and welcome to my Ebony cover.
00:12It's really the 50th year anniversary of hip-hop, but it's really all about me.
00:17It feels really great to be on a cover of Ebony magazine.
00:23It would have been ten times better for me if my grandmother were here to see it.
00:27So now it's a cool thing.
00:29My grandfather is only going to be able to see it.
00:33I'm excited for them to check it out.
00:34The brand has a prestige to it.
00:38It's cool.
00:39Not everybody has a chance to do it.
00:43I feel like 50 Cent is moving black forward by creating content and material that is performing
00:49extremely well.
00:50Right now the top four television shows in African-American households are Ghost, Raising
00:56Canaan, Force, and BMF.
00:59The difference is the production value of those shows, and it costs a little more than
01:04what they were seeing before.
01:05Look, I think the coolest part of it is that was like the first string of ideas that I
01:11had.
01:12There's things about these projects that are very simple to me because I'm from the culture.
01:16I can see what's supposed to go where.
01:20It's not rocket science, man.
01:21It's just the people that are in position to make the decisions.
01:24They don't know the audience that we've reached with these projects.
01:27They don't understand how to connect the dots with them.
01:30The difference between all the projects, everything that you see me doing, is the diversity.
01:34I don't want to make it just black.
01:36I want to make it multicultural, and being broad enough for everybody to enjoy it when
01:43they see themselves in it.
01:45I did a cast in Atlanta for BMF, and 3,200 people showed up for the cast.
01:50The police had to come, shut the block down, everything.
01:52And it's not 3,200 working actors in Atlanta, it's 3,200 people who identify with the characters
02:00that are on those shows that make them feel like, yo, I'll read for it, I can do it too.
02:06And if they work at it, they can.
