00:03.
00:22How we create a kind of a sound atmosphere
00:25which sounds very authentic and pure for the fans,
00:29because you are blocking out fans out of the stadium
00:32and then you're offering a fan atmosphere,
00:35so it must be perfect,
00:36otherwise you get, let's say, a lot of complaints from the fans
00:40and from our customers.
00:55Today Dortmund is playing versus Stuttgart.
00:58What they are doing is they go deep into the archive
01:01and collecting the fan samples from each team,
01:05from the Dortmund side and also from the Stuttgart side.
01:08And for the first time you put sounds in a pole position
01:12because you realized they are missing something,
01:15and this are the fans.
01:16And the fans and the football, this is one product
01:19and you're missing one part of the product.
01:20.
01:30Ton in Dortmund for Ton in München.
01:33Ton München hört.
01:42There are different categories, so we have chances from low to high,
01:47we have whistling from low to high, we have goals.
01:50So I show you, this is the lowest chance.
01:55So if maybe a ball from the striker goes far,
02:00then I press this button.
02:03If the chance is a little bit more, how do you say it,
02:08dangerous for the goal, you press like this button.
02:34We are missing you so much that we are in the stadium
02:38that we are offering you something where you be part of.
02:42We do not want to separate you and we know exactly
02:45that football without fans is not a product.
02:49It is not fun.
02:51For those who like to hear what you are singing all the time
02:55in the stadium, for those this is the option.
03:09If you'd like to hear from the stage.
03:11This is the moment that we are looking for the design
03:12to by Denise Ayala.
03:12Hi, I'm just wondering,
03:12how can my team know this point?
03:12You do noo.
03:13Your country is protected.
