00:00Have you heard about J1's paradox? It reveals a surprising truth. When something becomes more
00:06efficient and cheaper to use, we often end up using more of it. The machine grows cleaner,
00:12yet consumption grows larger. Acharya Prashant invites us to explore the deeper truth behind
00:18this paradox. Every episode of efficiency gain in automobiles has led to proliferation of numbers
00:27that has led to more than an annulment of the efficiency gain. What I mean to say is,
00:34you capture carbon and that would entitle people to release more carbon. Anyway, carbon is now
00:39being captured, so why not release more? That's what history is teaching us. The ego is so resource
00:44hungry, it does not stop at anything. You cannot make a center work against itself. If it is
00:49profitable to pollute, the ego will pollute. Billions of dollars are being poured into the
00:55climate industry. Do this, do that. If even a small fraction of that goes into education
01:00of the self, we stand a chance. Otherwise, no.
