00:00Hey, perfect!
00:02How are you?
00:04How are you doing?
00:04How are you doing?
00:08It's very sad!
00:17Brazil is known internationally for its beautiful scenery.
00:21This includes its beautiful women.
00:23The country is home to many of pageant culture's most coveted crowns.
00:27Miss World, Miss International, Miss Earth, and Miss Universe.
00:34But Brazil is also notorious for its prison influx.
00:38With over 600,000 prisoners,
00:40it has the fourth largest prison population in the world.
00:43So, we travel to Sao Paulo to attend a beauty pageant
00:46in the country's largest female maximum security prison complex.
00:55Who's doing this?
00:56Look at that!
00:57That's it!
01:01That's it!
01:02That's it!
01:03Look at that!
01:04That's it!
01:05That's it!
01:05That's it!
01:05That's it!
01:05Well, my name is Julinho do Carmo.
01:07I've been here 20 years now.
01:09And now we need to take care of this artistic direction of history.
01:15And I, of course, I've been able to.
01:18And why do you think that, just because of beauty, this thing of looking for beauty,
01:23why do you think this is important for a person who is...
01:26That's right.
01:27A person who is a victim, a person who doesn't deserve a second chance.
01:31It's all that people think, you know?
01:33I think that auto-esteem is everything.
01:35If we can make these girls out of here, you know?
01:40And that they can reintegrate in society, it's amazing.
01:47A smile. A smile, let's go.
01:51This is not a chain, it's a spa.
01:54So there's going to be four categories.
01:56The first one is Miss Max or Miss International.
01:59It's because this prison has a lot of foreign women.
02:01And so it's about being beautiful no matter where you're from in the world.
02:05The second one is Muse of Maturity.
02:08It's a prize for an older inspirational woman in the prison.
02:12Third one is Miss Congeniality.
02:16And the fourth one is really interesting, probably the most interesting one of them.
02:19It's the Mr. Congeniality.
02:22It's a new prize, the first time we have this, and it's for the openly gay inmates here.
02:27Yes.
02:28One foot in front of the other, for those who are a woman.
02:31For those who are a man, your feet are open.
02:34After the rehearsal, we met up with Ana Paula, who started Mr. Max,
02:38an openly gay category that has never been done at any other beauty pageant before.
02:42Well, the idea was mine, right?
02:44It was yours?
02:45It was.
02:46How did you have this idea?
02:48I had the idea that I thought that if the girls can go away, why can't we?
02:52We can't, since there is also a mystery mystery in reality.
02:57Why are we discriminating?
02:59Even being here, we are not a cop.
03:02Because, in reality, in reality, the women's chain is more women who are involved with women.
03:10In my posture, in which I am, we have our own for them.
03:14So tell me this Mr. Simpatia.
03:17It's a new thing, right?
03:18It's a new thing that ends up getting in us a...
03:24We get excited, we get excited, we get excited for the society.
03:33First of all, I think there is no fake woman, there is no maltratable woman.
03:37All women are beautiful.
03:39I believe in the recovery of the human being.
03:42I think that the pig that is born, does not die.
03:48Nerves are running high in the green room as the ladies prepare for the show.
03:52Hair and makeup professionals have been brought in to help beautify the inmates.
03:56The prison administrators have made sure to hire the best of the best.
04:00Do you have ever done makeup in your life?
04:04No, this is the first time.
04:07This is the first time.
04:08This opportunity is very big for us.
04:09This is the final.
04:11This is the final.
04:12This is the final.
04:12This is the final.
04:14This is the final.
04:16This is the final.
04:17This is the final.
04:17If we lose or win, we will be winners.
04:20Where are we?
04:21This is the final.
04:23We are here.
04:25We are the final.
04:26We are the winners.
04:26The winners.
04:27Thank you for your choice.
04:28What is your favorite?
04:31Mr.?
04:33Mr.
04:33Mr.
04:34Mr.
04:34Mr.
04:34Mr.
04:36Mr.
04:36Mr.
04:42Mr.
04:46Mr.
04:56I feel proud of them.
04:58But here they know you.
05:01You're your favorite.
05:02And the judge?
05:03What will they do to convince you?
05:04We have to make a different charm, right?
05:07To conquer their hearts and their minds.
05:11A strange combination of relatives,
05:13local celebrities,
05:14and leading Brazilian media companies
05:16begin to show up as the MCs take the stage.
05:27Supermodel Anna Hickman co-hosts the evening,
05:30along with Brazil's most famous TV presenter,
05:33Pau Jiu.
05:34Pau Jiu!
05:35Pau Jiu!
05:37Pau Jiu!
05:39Pau Jiu!
05:40Pau Jiu!
05:42Pau Jiu!
05:45Pau Jiu!
05:49Pau Jiu!
05:53Pau Jiu!
05:54Pau Jiu!
05:55Pau Jiu!
05:55Mr. Max,
05:56the category everyone had been waiting for all day,
05:59began with a walk-off.
06:00First candidate,
06:04Mr. Recimpatia,
06:06Neglampola Correa de Lisboa!
06:27What's your name on the battle?
06:29My name is Ana Paula, but you don't know who I am.
06:32Fulgão? Fulgão? Aquele que tem fogo no rap?
06:39É aquele que esquece também.
06:45Ele ria, gente.
06:56Pode vir, Fiona. Fiona Amanda Sampo.
07:04Fulgão?
07:14Fulgão!
07:29Now the jury asks Mr. Max contestants questions about their future.
07:46and then kill my family.
07:53God bless you and bless you.
08:19And I'm here to play with the result.
08:24The first Mr. Sympathia is...
08:34Congratulations, Alabama!
08:50And I'll see you later.
09:10Tonight felt like real-life Cinderella.
09:13Like, right immediately after they gave the last prize,
09:17the women transformed back to what they are right now, which is inmates.
09:22I've only known them for these past few days while they were excited and happy,
09:27and it was, you know, not that hard to stay positive.
09:31Let's see how they feel tomorrow.
09:42Do you understand that the fact that you have invented this category
09:48is making a big step forward to the LGBT society?
09:53That this was a matter of human rights that you did,
09:56and that this could be a category that will begin to be implemented in other prisons.
10:01Do you know what was important, what you did?
10:05I don't know.
10:06It's important to show our beauty, right?
10:10Show our beauty, our capacity.
10:15For me, it was wonderful.
10:16Because I was born since I was born, since I was born.
10:19So I thought that society had to give more opportunities.
10:23Because we are very discriminated.
10:25And by the way I am, we are even more discriminated.
10:31It's really a lot more than just a pageant.
10:34This is a glimpse of a better life.
10:37It's a reason to stay positive in a hard reality.
10:43If you want a society where people can actually have a chance to better themselves,
10:48we need to give them a space to do so.
10:50And I think that this pageant and all its silliness and glitter
10:57is an example of that.
