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As Japan swelters, pet owners turn to fan-powered cooling suits

Inspired by air-conditioned vests worn by Japanese construction workers, a Tokyo-based maternity-wear manufacturer has created a puffy, cooling jacket to help pet owners protect their furry friends from heatstroke. Inside the suit, two battery-powered fans pull in a steady flow of air, which is then chilled by an ice pack in the collar before circulating through the body and venting at the neck and legs for full-body cooling. This summer, many cities in Japan have observed temperatures soaring past 40 degrees Celsius (104 Fahrenheit), a level the government described as a brutally hot day, known locally as 'Kokushobi'. Hikaru Uzawa, director of Sweet Mommy, the company behind the breathable outfit, said the design was developed in close collaboration with veterinarians.

The latest version—where pet owners can insert an ice pack for ‘air-conditioned’ effect — comes in four sizes, priced at 16,500 yen ($104) each. The pet outfit has become a major hit since the launch of its first series in 2022, selling nearly 10,000 units.

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Transcript
00:02It's very easy to wear.
00:05It's very easy to wear.
00:06It's very nice to wear.
00:09It's very nice to wear.
00:18How are you?
00:29It's very easy to wear.
00:32It's so cool.
00:34It's cool.
00:34This is a beautiful forest.
00:35so it doesn't have to be bad at all, so it doesn't have to be bad at all.
00:41It's cold in the back of the stomach.
00:47It's nice, isn't it?
00:50I'm saying that you're happy!
00:53Happy! Happy!
01:14It's like a dog.
01:16Like a dog.
01:21You can take a walk.
01:28What do you need to want to do?
01:30They can take a walk.
01:31We have a lot of equipment and disposal.
01:35We have plenty of equipment.
01:38We have a lot of equipment and transport.
01:40We can use a lot of equipment.
01:41We have a lot of equipment.
01:42We can count on our time.
01:45So we can take a walk alone.
01:48We can take a walk alone.
01:51It's very convenient for you to walk in a walk, so it's very convenient for you to walk.
02:46日本だけじゃなくても世界的にやっぱり気候変動も激しくなってますし
02:48In order to live in a safe environment,
02:54I think it's important to think about it.
02:57I think it's important to clean the body of the air.
03:20Are you ready?
03:23Can you do it?
03:24Yes!
03:56Here we go.
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