00:00Terracotta, the magic of Gorakhpur soil.
00:02It made a craftsman a millionaire and earned global recognition.
00:07This is not just clay.
00:09The very soil fuels someone's household, becomes someone's dream, and can even build
00:13a business worth Rs 1.5 crore.
00:16Gorakhpur's Terracotta art has now travelled beyond villages to reach markets across India
00:21and abroad.
00:21In villages like Khutakahan in Khutahan Khas, Gularia and Aurangabad in Gorakhpur, potter
00:27families have been making elephants, horses, diyas, idols, and decorative items for generations
00:32using the special fine clay found in local ponds.
00:36First, the clay is kneaded, then shaped, and finally fired in a kin.
00:40That is how ordinary clay transforms into beautiful Terracotta.
00:44Today this traditional art is providing employment to entire families, including women.
00:49The biggest face of this story is Rajan Prajapati, who has been honoured with the President's
00:54award.
00:54Once a resident of a mud house, Rajan now runs a business with an annual turnover of
00:59around Rs 1.5 crore.
01:01His factory sends 24 truckloads of Terracotta products across the country every year.
01:06Rajan says that,
01:16Panna Lal Prajapati, after receiving a government provided toolkit free of cost, now sends out
01:22one truckload of products every month, taking his annual business to Rs 60-70 lakh.
01:27He says the government's ODOP scheme has transformed his life.
01:50The government provided artisans with training, toolkits, and subsidies, giving them not just
02:00the skills but also access to markets.
02:03Once the village clay was used only to make toys.
02:06Today, that same clay is creating an identity, generating employment, and showing the world
02:11that India's real strength lies not just in factories but also in the hands of its artisans.
02:17Let's take a look.
02:17Let's take a look.
02:17DERCOTTanks.
02:17.
02:17.
02:17.
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