BETC Paris x Lacoste - GOAT - video Dailymotion

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Novak Djokovic's incredible GOAT status is celebrated in a campaign that's as legendary as the tennis icon himself. Witness how BETC and Lacoste ingeniously wove fan sentiment, from early tweets declaring him the greatest, into a powerful narrative showcasing his unparalleled achievements.  This campaign breaks new ground by authentically connecting with the audience, proving that real admiration and fan passion are potent strategic tools. It’s a masterclass in branding, highlighting Djokovic’s journey and solidifying his legacy with a unique and inspiring approach.  Get ready to be amazed.  #DjokovicGOAT #LacosteMarketing #TennisLegend #BETCCampaign

Transcript

00:02I'm proud to be the new crocodile.

00:06Yeah, yeah!

00:09No man or woman has now won more slams than Djokovic.

00:13Amazing statistics.

00:15Novak Djokovic is the goal.

00:23It's Novak Djokovic!

00:30Sit down.

00:30Be humble.

00:32Sit down.

00:34Be humble.

00:39Sit down.

00:41Be humble.

00:42Sit down.

00:44Fans were woven into the strategy.

00:47Tweets as far back as 2010 were used,

00:49where fans were already calling Djokovic the goat.

00:57I'm so toxic and tired of the Photoshop.

01:01Show me something natural like...

01:02This has got to be one of the coolest packages that I've received from Lacoste.

01:06Go!

01:07Djokovic!

01:07The most big in all of the world.

01:10Hey, this is way too crazy.

01:12Hey, this is way too crazy.

01:12Hey, you do not amaze me.

01:14Hey, I'm blue too full AC.

01:16Hey, oh, how much is patient?

01:17Hey, I don't fabricate it.

01:19Hey, most of y'all be fake you.

01:20Hey, I stay modest.

01:22I'm timing, I'm picky up.

01:28Bravo Lacoste for all this campaign.

01:32Not too bad.

01:34Not too bad.

01:35Not too bad.

01:35Sit down.

01:37Be humble.

01:38Sit down.

01:40Be humble.

01:40Sit down.

01:40Be humble.

BETC Paris x Lacoste - GOAT

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