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00:14WspĆ³Åpraca z Polklowym
00:30nie interesujÄ
ce ich je wytrzymaÅ siÄ
00:32nie interesujÄ
ce ich zbudowÄ
00:32w tym interesujÄ
ce ich zbudowÄ
00:34i to byÅo wlÄ
du
00:37pieniÄ
dze
00:38UFC byÅo okoÅo 40 czy 50 milionĆ³w
00:41w whole
00:41w tym roku
00:42w tym roku
00:42w tym roku
00:43w tym roku
00:44w tym roku
00:44w tym roku
00:45w tym roku
00:45w tym roku
00:46w tym roku
00:47w tym roku
00:48to ogromne
00:49to ogromne
00:49to tak
00:50w tym roku
00:52to tak
00:53to tak
00:54The Ultimate Fighter reality show
00:56Was like a Hail Mary
00:58For the UFC
01:0016 guys are going to live in a house
01:01And fight to get a contract with the UFC
01:03But combining savage warriors
01:06With the gimmicks of reality TV
01:08Is like mixing oil and water
01:10We had to do ridiculous challenges
01:13That had nothing to do with fighting
01:16If we wanted chicken, grass and broccoli
01:19It took forever
01:20You asked for alcohol
01:21I was there within half an hour
01:23I mean it was literally like animals
01:25Claiming their territory
01:27It was a disaster
01:29But an unforgettable winner take all fight
01:32In the show's live season finale
01:34Can still make the desperate investment pay off
01:37Dana knew that if it failed
01:39His job was gone
01:40Everyone's job was gone
01:42You know I hate to use that old cliche
01:46But everything changed
01:50Everybody and their brother
01:51Was calling their neighbor
01:52Dude you gotta see this
01:54The Ultimate Fighter helps transform
01:56A soft spoken executive
01:58We wanna make this
01:59The Super Bowl of mixed martial arts
02:01Into the brazen face of the UFC
02:03Do you wanna be a f***ing fighter?
02:06And turns the UFC
02:07Into a multi-billion dollar juggernaut
02:10By bringing mixed martial arts
02:11Into the mainstream
02:12I remember the quote
02:14It's gonna be bigger than the NFL
02:38It's gonna be bigger than the NFL
02:44The good ugly step-child
02:45Of mainstream contact sports
02:47That's it
02:48Ultimate fighting
02:49It's in a cage
02:50It's in an octagon
02:51It's like a combination of boxing
02:53The minute you say it's in a cage
02:54You lose people's respect
02:55The UFC was a spectacle
02:58It wasn't a sport
02:59It had guys kicking people in the face
03:01And it was no holds barred
03:05I'm Mike Goldberg
03:05Known also as Goldie
03:07It is all over
03:09I was the voice of the UFC
03:11For 19 years
03:14One man makes it his mission
03:16To prevent the UFC
03:17From ever going mainstream
03:18The senior senator from Arizona
03:21John McCain said that
03:24The UFC was human cockfighting
03:26Literally
03:27We don't let roosters engage in cockfighting
03:30We don't allow human beings
03:32To go out in the street
03:34And engage in this kind of activity
03:36And I don't think he was wrong at the time
03:39Because it was a spectacle
03:41It was
03:41Two men will enter the octagon
03:43Only one will leave
03:44Banned in North Carolina
03:47After McCain convinces 36 states
03:49To ban the UFC
03:51The promotion's primary source of revenue
03:53Walks away
03:54All of the cable distributors
03:56Took the pay-per-view option
03:58Off the table
03:59And so the viewership just went
04:01Poof
04:03With no TV revenue
04:04And few places to legally hold
04:06Live events
04:07The UFC is near death
04:11But in 2001
04:12Casino owners
04:14Lorenzo and Frank Fertitta
04:15Tried to get the company
04:16Off life support
04:17By changing the rules of the game
04:20Lorenzo said
04:21We're not going to run away from regulation
04:23We are going to embrace regulation
04:26And he worked on the new unified rules of MMA
04:32No more
04:33No more
04:34None more of this
04:35You can't do this anymore
04:36And with the changes in the rules
04:39The UFC became more fan-friendly
04:42More user-friendly, if you will
04:44Because all of these things that made it human cockfighting
04:48No longer existed
04:50Along with these new rules
04:53On February 23rd, 2001
04:56At UFC 30
04:57The Fertitta brothers
04:58Also introduced a new
05:00Humble-sounding president
05:01Dana White
05:02President of the Ultimate Fighting Championship
05:04Dana, congratulations on your first show
05:05That's got to feel good
05:06Thank you very much, James
05:07I appreciate it
05:08We're very excited
05:09In a 2014 interview
05:10Lorenzo reflects on the hiring decision
05:13Dana was the perfect fit
05:15Because he has what you can't teach
05:18Which is an incredible drive
05:20And an incredible amount of common sense
05:23And the ability to understand people
05:25And understand the consumer
05:27Lorenzo pushed Dana into being the forefront
05:31And Dana took it in great strides
05:35My name is John McCarthy
05:37Most people in the MMA world
05:39Would know me as Big John McCarthy
05:40Let's get it all
05:41Referee for the UFC for 25 years
05:46I always believed in the Fertittas
05:49And their ability to make anything gold
05:51The production quality
05:54Just evolved massively
05:56And the Fertittas and Dana
05:59Wanted everything to be an event
06:01They wanted it to be a show
06:02I mean, they took it to a whole different level
06:05The buildings we played
06:08The marketing we had
06:09They put a lot of money into it
06:11At one show
06:12The fireworks
06:13Cost them $100,000
06:15Everybody that's looking
06:16From the outside in
06:18I mean, we thought everything was great
06:21You know, everybody thought
06:23That the business was making
06:24A tremendous amount of money
06:26But little did we know
06:27That behind the scenes
06:28Because there wasn't any
06:30Mainstream coverage
06:32Of the UFC
06:33Yet
06:35That
06:36The UFC was about
06:3740 or 50 million dollars
06:39In the hole
06:41And that 40 to 50 million shortfall
06:43Is just the start
06:46As Lorenzo tells Graham Bensinger
06:48This could easily turn into
06:50A hundred million dollars
06:51Real quick
06:52Because every single show we did
06:54We were losing money on
06:56And, you know
06:57I could tell my brother
06:58Was getting to the point
06:59Where it was like
06:59Okay, this was fun
07:00But it's not that fun
07:03Basically, four and a half
07:04Five years later
07:06Lorenzo and Frank
07:07Were looking to sell it
07:08Dana still talks about
07:10This moment
07:10As one of the toughest
07:11In his career
07:12Lorenzo said
07:14I can't keep funding this thing
07:16I needed to get out there
07:17And see what we can get
07:17For this thing
07:18I started making calls
07:19And I think the best offer
07:21That Dana got back
07:22Was, I believe
07:23Somewhere close to
07:24$7 million
07:26Lorenzo said
07:26You know what?
07:27I don't think
07:28This is going to work out
07:29We did our best
07:30I'm going to sleep on it
07:32But I think it's time
07:33To walk away from this
07:39The next morning
07:41Lorenzo calls Dana back
07:42And he said
07:43Reality shows are very popular
07:46Right now
07:47In all phases of TV
07:49So why not try one
07:51With our guys?
07:53I remember Dana
07:54Did not like it
07:55Because I hate reality TV
07:59Perhaps because
08:00Early 2000s reality shows
08:02Like American Idol
08:03The Simple Life
08:04And Fear Factor
08:06Don't present a logical
08:07Path to Dana
08:08Who is working to build
08:10A world class MMA promotion
08:11But the Fertittas
08:13Get to call the shots
08:14They believe
08:15This is going to work
08:16People are going to like it
08:17This is what's going to change
08:18The sport
08:19One thing I would give him is
08:21Dana's a great soldier
08:22You know as soon as Lorenzo
08:24Puts his mark on it
08:26And says
08:26This is what we're doing
08:27He marches forward
08:29And he does exactly
08:30What he needs to do
08:31To make it work
08:33They call it
08:34The Ultimate Fighter
08:35And design it
08:36As a competition style
08:37Reality TV show
08:39With a unique prize
08:40For the winners
08:4116 guys are going to live
08:42In a house
08:43And fight to get
08:44A contract with the UFC
08:45It was going to be
08:46An elimination format
08:47With some sort of
08:49Survivor style challenges
08:50That played a little bit
08:52More into the athletic side
08:53Of the fighters
08:55The last two survivors
08:57In each weight class
08:58Will fight in a live finale
08:59To decide
09:00Who wins the UFC contract
09:03The hope is that
09:04By airing the show on TV
09:05These live fights
09:07Will attract a much bigger audience
09:08Than a pay-per-view
09:09Very few people
09:11Had pay-per-view
09:13And millions and millions
09:14And millions
09:15Had cable TV
09:16You know
09:17A TV contract
09:18Especially back in those days
09:19Was incredibly important
09:21Because we didn't have
09:22The avenues that we have
09:23Today for streaming services
09:25You know
09:25Pay-per-views
09:26You had to
09:26You had to pay to play
09:28So to speak
09:28So you know
09:30Being able to have
09:31A broadcast partner
09:32That was going to
09:34You know
09:34Support you
09:35Lift you up
09:36And help with that
09:36Marketing side
09:37Was huge back in those days
09:39That was the solution
09:41To diversify away
09:42From pay-per-view
09:43Free television
09:45Free television
09:45Free television
09:46Get everybody interested
09:48And then boom
09:49There's just one catch
09:51They had been all over town
09:53They had talked to
09:54The major network
09:54CBS
09:55NBC
09:55And everybody
09:56Sort of had the reaction
09:57Of like
09:58John McCain
09:59Called the human cockfighting
10:00There's you know
10:01Blood
10:02All over the place
10:04Nobody understands the sport
10:05So we all pass
10:07My name is Kevin Kay
10:08I was the senior vice president
10:09Of production and development
10:11At Spike TV
10:12In 2004
10:13Go to SpikeTV.com now
10:15To find out how you can
10:16Become part of the exit
10:17Spike TV
10:18A channel that targets
10:19Young male viewers
10:20And already airs
10:21Weekly WWE events
10:23Is still reluctant
10:24To get in the ring
10:25With MMA fighting
10:26There was a kid
10:27Who was an intern
10:28At Spike
10:30Who kept putting
10:31These VHS's
10:32On my desk
10:33Saying like
10:34You gotta see this
10:36This is what every kid
10:37At NYU is watching
10:38And it's called
10:39The UFC
10:41And I was like
10:42Yeah get out of my office
10:46And after
10:47I don't know
10:48A few weekends
10:49I just took him home
10:50And I put them in
10:52I just remember
10:53Watching Coise Gracie
10:54On UFC 1
10:55And just
10:56It just blew my mind
10:57But
10:58There were a lot of things
10:59That were
11:00Almost impossible
11:01To put on cable TV
11:04Kevin finally agrees
11:05To meet with Dana
11:06And Lorenzo
11:07And I was like
11:09I can't sell it
11:10It's a bloody canvas
11:13Inside of a steel cage
11:16With people beating
11:18The living daylights
11:20Out of each other
11:21Executives
11:22Above me
11:23They would watch it
11:25And go like
11:25Uh
11:26Are we gonna kill
11:27Somebody here
11:28So the naysayers
11:30Were everywhere
11:32Nobody wanted to do it
11:33Dana got up
11:34Said you know
11:35You're out of your mind
11:36This is gonna be
11:37The biggest thing
11:37It's gonna be
11:38I remember the quote
11:39It's gonna be
11:40Bigger than the NFL
11:43And I was like
11:43Wow that's
11:46Ballsy
11:47But I said
11:48Look
11:48If you wanna come back
11:50It'd be great
11:51To see you again
11:53But
11:53We can't do anything
11:54With this
11:56Bleeding cash
11:57And with losses
11:57Still piling up
11:58Dana and the Fertittas
12:00Decide to gamble
12:01Even more on the UFC
12:02By pushing more chips
12:04Into the pot
12:05You know
12:06Being 40 or 50 million
12:07Down
12:08I mean
12:09That's a big number
12:10It's a really big number
12:11But the thing of it is
12:13Is if you're already
12:14In that deep
12:15And you have the passion
12:16And you believe
12:17You've gotta step out
12:19And you've gotta go
12:19The extra distance
12:20If you don't
12:21You're never gonna know
12:22What could have been
12:23And sometimes
12:25That's a lot harder
12:26To live with
12:27Than losing that kind of money
12:30Lorenzo called me
12:31And he goes
12:31Look
12:32What if I pay for it
12:32Is there a way for us
12:33To like
12:34Do it
12:35If we pay for it
12:36The Fertittas
12:37Offer to put up
12:38The 10 million dollars
12:40Required
12:40To make the ultimate
12:41Fighter
12:42For Spike TV
12:43Normally when a
12:44Television show
12:45Is produced
12:45Producers go
12:46And pitch a network
12:48Their idea
12:49And the network says
12:50We wanna buy that
12:51Here's a bunch of money
12:52To produce the show
12:53But
12:53This series
12:54Was not being funded
12:55By the network
12:56This series
12:58Was being funded
12:59Directly by the owners
13:00Of the UFC
13:01If you don't believe
13:02In your product
13:03Who's going to
13:04You've gotta push
13:05And you know
13:06They took that chance
13:07The ultimate fighter
13:08Reality show
13:09Was like a Hail Mary
13:11For Lorenzo
13:13And Frank Fertitta
13:1410 million dollars
13:15Is a huge risk
13:17To take
13:17On a television series
13:18Out of your own pocket
13:21The pitch was
13:22A million dollars
13:22An episode
13:23And I said
13:24Yeah
13:24And he said
13:25Well what can you give me
13:28And I was like
13:29I can give you
13:29The time slot
13:30After WWE
13:32What then
13:33Was 8 million viewers
13:35Leading in
13:36And then it's up to you guys
13:38To make a show
13:38That they stick around for
13:49After buying the UFC
13:51For 2 million dollars
13:52And installing
13:53Dana White as president
13:54Casino owners
13:55Lorenzo
13:56And Frank Fertitta
13:57Begin leveraging
13:58Their media
13:59And celebrity contacts
14:00In unsuccessful attempts
14:02To popularize
14:03Their struggling promotion
14:05A lot of the things
14:06That they tried
14:06Didn't work
14:08Ads
14:09In magazines
14:11Like Maxim
14:12And Playboy
14:12And things like that
14:13Carmen Electra
14:14Was on the cover
14:15Of Maxim magazine
14:16With a bunch of fighters
14:19When I look
14:20At that cover today
14:21I actually wonder
14:22How many people
14:24At the time
14:25Could name all
14:26Of the fighters
14:26Who were
14:28On that cover
14:29With Carmen
14:30At the risk
14:31Of chasing good money
14:32After bad
14:33The Fertittas
14:34Commit 10 million dollars
14:35Of their own money
14:36To produce
14:36The Ultimate Fighter
14:37A reality show
14:38For Spike TV
14:39That will have
14:4016 MMA fighters
14:41Living and training together
14:43While competing
14:44For a single UFC contract
14:46Reality TV
14:47Was just really
14:48Kind of in that
14:49Infancy
14:50Of you know
14:51The build out
14:52Of where it was
14:52Really going to
14:53End up going
14:54The Ultimate Fighter
14:56Is a submission attempt
14:57To mainstream the UFC
14:58Still
14:59The show's producers
15:01Are optimistic
15:02We sort of
15:04Recognized
15:05That the UFC
15:06Was at a tipping point
15:08My name is Scott Cooper
15:09I was a field director
15:10And producer
15:11On season one
15:12Of The Ultimate Fighter
15:13It was growing
15:14In popularity
15:15We're all thinking
15:17This is probably
15:19Going to really
15:20Change the sport
15:21Like with any
15:22Reality series
15:23The biggest challenge
15:24Is getting the right cast
15:26Where we're trying
15:27To figure out
15:28Like is it most important
15:29That they're a great fighter
15:31Or is it most important
15:32That they're a great personality
15:33Because we're making
15:34A reality show
15:35And so we just
15:37Tried to mix them in
15:38So on action
15:39We're going to start
15:40Thank you
15:44Immediately you could just
15:45See all the different
15:46Types of fighters
15:47From across the spectrum
15:49You know you have
15:50Philosophical fighter
15:52Over here
15:52You got someone
15:53Over here
15:54That just you know
15:55Wants to bully people
15:56All the time
15:57You have someone
15:58Over here that's like
15:59I like crushing skulls
16:00They had no clue
16:03What they were in for
16:04No clue
16:05I'm Shannon Knapp
16:07And I started working
16:08At the UFC
16:09Back in 2005
16:11I had the opportunity
16:12To work with a lot
16:13Of those guys
16:14Coming off that show
16:15As they transitioned
16:16Into the UFC
16:17They didn't know
16:19How they were
16:20Going to be portrayed
16:20What they were going to do
16:21And what this all meant
16:22To their careers
16:23All of us had that dream
16:24Of being the first
16:25Ultimate fighter
16:26And you know
16:27We were going to be on TV
16:28That was pretty cool
16:31Not only will the fighters
16:33Be on TV
16:33But they will train
16:35With two UFC legends
16:36Randy Couture
16:37And Chuck Liddell
16:39These were guys
16:40That I looked up to
16:41Like these are two
16:42Of the biggest names
16:44In the sport
16:44I'm Randy Couture
16:46Wrestler and mixed martial artist
16:48And I was one of the coaches
16:49On season one
16:50Of The Ultimate Fighter
16:54This is it
16:55All the other marketing ploys
16:56And facelifts
16:58And everything
16:58Hadn't got us
16:59Over the hump yet
17:00We didn't know
17:00If it was going to work
17:01None of those athletes knew
17:03They were taking a huge risk
17:04And taking three months
17:05Out of their life
17:06To come to Vegas
17:07And put themselves
17:07Through the ringer
17:08Literally
17:09I didn't know much
17:10About reality shows
17:11But I thought
17:12This was our shot
17:13You know
17:13To get on free TV
17:14This is what we need
17:15This is important
17:16I'm Chuck Liddell
17:17I'm the Iceman
17:18Former light heavyweight
17:19UFC champ
17:20And coach on
17:21The Ultimate Fighter
17:24For many of the fighters
17:26Moving into The Ultimate Fighter
17:27Is also moving on up
17:30Wow
17:31You know
17:32Coming from the trailer park
17:33I'm like
17:34This is a mansion
17:35It's like
17:35Oh my gosh
17:36Like this is great
17:37Unlimited food
17:37Unlimited alcohol
17:39But it quickly becomes clear
17:41There's a disconnect
17:42Between those making the show
17:44And those appearing on the show
17:45The production crew
17:47And the producers
17:48I don't think
17:49They really understood
17:52Who or what we were
17:53As fighters
17:54And Bobby Southworth
17:55Cast member
17:57Of The Ultimate Fighter
17:58We don't call it season one
18:00Because it was
18:01The Ultimate Fighter
18:02Everything else
18:03Is just an imitation
18:04We weren't really informed
18:06A whole lot
18:07About what the show
18:08Was going to be
18:08What exactly
18:09We were going to do
18:10My name is Kenny Florian
18:12I'm a three time
18:12UFC title contender
18:14And I fought in the UFC
18:15From 2005 to 2011
18:18Essentially we were
18:19The guinea pigs right
18:21So they were kind of
18:22Learning on the fly
18:24When we first arrived
18:26The refrigerator was packed
18:27It was filled with hot pockets
18:28My name is Nathan Quarry
18:30Or Nate Rock Quarry
18:32As I go by
18:32In the MMA world
18:34I was on season one
18:36Of The Ultimate Fighter
18:37It was filled with stuff
18:39That college interns would buy
18:40Not professional athletes
18:43Or trying to refuel
18:44After these two a day workouts
18:46We wanted to get
18:47Chicken brass and broccoli
18:49Or something like that
18:50To the house
18:50Took forever
18:51You asked for alcohol
18:52I was there within
18:53A half an hour
18:54Because they knew
18:55There was going to be
18:56Some good TV
18:56You get those guys loaded
18:59And the nutrition starved
19:01Booze fueled fighters
19:03Don't disappoint
19:04One of the most memorable moments
19:06Especially early on
19:07Was Chris Lieben
19:09Getting drunk
19:10And saying something about
19:12Like he's going to sprinkle
19:14Or spritz or something
19:16On Jason Thacker's bed
19:18Is he coming?
19:20And I was like
19:21He's not going to do that
19:22And sure enough
19:24Oh there he goes
19:25Let's rub it in
19:26He did
19:29Yeah I mean it was literally
19:31Like animals
19:32Claiming their territory
19:33Are you surprised?
19:35I mean like
19:35A bunch of fighters
19:37Drunk in a house
19:39But the biggest drama
19:40Happens off screen
19:41Between the show's producers
19:43Looking to make good TV
19:44And the show's MMA trainers
19:46Looking to make good fighters
19:48We had a lot of disagreements
19:50You know my job
19:51Was to coach these guys
19:52And their job
19:53Was to make a reality show
19:54And I
19:55You know those don't
19:56Those two things
19:56Don't always
19:57They always actually
19:58They collide a little bit
20:00They didn't really understand
20:01Fighting very well
20:02At all
20:03And they wanted them
20:04To work out twice a day
20:05Hard workouts
20:06And I was like
20:07It's like look
20:08Nobody works out
20:0960 days in a row
20:10Like that
20:11Some of those guys
20:12Had never trained
20:13Twice a day like that
20:14Ever
20:15And a lot of them
20:16Were very sore
20:16And very beat up
20:18After those first
20:18Couple weeks
20:19It is difficult enough
20:21To be around
20:22That many people
20:23Day after day
20:25But especially
20:26When you have
20:27No outlet whatsoever
20:29We were not allowed
20:30Books
20:30No TV
20:31No music
20:35You're in pain
20:37All the time
20:38You're sore
20:38You don't know
20:39What the next day
20:40Is going to bring
20:42What it often brings
20:43Is contrived competitions
20:45Challenges that may work
20:47On reality shows
20:48Like Survivor
20:48But do little
20:49To enhance the credibility
20:51Of the men
20:51On The Ultimate Fighter
20:52We were all winging
20:54We had to come up
20:54With all these
20:55Physical challenges
20:56And tests
20:58The first one
20:59Was carrying
21:00Randy and Chuck
21:02On a lounger
21:03Over and under
21:04Obstacles
21:05They're crazy
21:06I was laughing
21:07The whole time
21:08Watching these guys
21:10Like oh man
21:11And that's not fun
21:13Just ridiculous events
21:15It had nothing
21:16To do with fighting
21:18When the show's
21:19Producers begin
21:20Screening the footage
21:21They have their own
21:22Reason for hating
21:23The reality style
21:24Challenges
21:25Oh this is boring
21:26And we were
21:28I don't want to say
21:29Struggling
21:30But just
21:30Just trying to
21:31Figure out
21:32Like what's
21:33The right chemistry
21:33That's going to
21:35Engage the most
21:36Amount of people
21:36And make a good
21:37TV show
21:38They eliminated
21:39A bunch of
21:40The challenges
21:40And a bunch of
21:41This other stuff
21:41And narrowed it down
21:42To what really
21:43Really mattered
21:44The fighting
21:44We went through
21:45The first couple
21:46Challenges
21:46And then they told us
21:47Like in five days
21:49You guys are going
21:49To have to fight
21:51While the contestants
21:52Griped about the challenges
21:53They liked the new
21:55Let the fighters
21:56Fight direction
21:56Even less
21:57At the beginning
21:59Of the series
21:59It was going to be
22:00All about challenges
22:01And there wasn't
22:02Going to be any fights
22:03Until the end
22:04The contract even
22:05Stated that we would
22:06Go through these
22:06Challenges
22:07And then whoever
22:08Was left
22:09Both two finalists
22:10In each weight class
22:11Would fight
22:12For the contract
22:13But then
22:14They changed that
22:15Now the contestants
22:17Will have to fight
22:17Their way
22:18To the grand prize
22:19Live finale
22:21Bobby Southworth
22:22Speaks up
22:22This is bullshit
22:24They want us
22:25To fight for free
22:25It just didn't
22:27Seem right
22:27Bobby had gotten
22:28Everybody all riled up
22:30I was going around
22:31Telling everybody
22:32Don't talk
22:33Don't talk
22:33We're all basically
22:34Just going to sit around
22:35With our thumbs
22:36Up our asses
22:37Right
22:37And not do anything
22:38And make it super boring
22:42Bobby was very
22:43Adamant
22:44That nobody's
22:45Going to continue
22:45Doing anything
22:46The reaction
22:47From the production
22:48Crew
22:49I think they were
22:50A little
22:50Like
22:51Everybody was
22:52Really exasperated
22:53Because
22:54Nobody was saying
22:55Anything
22:56And I mean
22:57It probably lasted
22:57For six or seven
22:58Outers
22:59Right
23:00And then
23:01I think the production
23:02People called up
23:02Dana
23:03And so I think
23:04It's nine o'clock
23:05At night or something
23:07Get the call
23:08All right
23:08Everybody get in the vans
23:09We're going to the gym
23:11Dana wants to talk
23:12To all you guys
23:15In the gym
23:15We're all lined up there
23:17Here comes Dana
23:18Dana was always
23:19Kind of the looming threat
23:21Because he's the one
23:22That really holds the key
23:23To your future
23:24In the sport of MMA
23:25If he'd like you
23:26He'd give you an opportunity
23:26And if he didn't
23:28Well then
23:28You'd be gone
23:29Gather around guys
23:30Get closer over here
23:31With ten million
23:33And the future
23:34Of the UFC
23:34Riding on the
23:35Ultimate Fighter
23:36This moment
23:37Is a real test
23:38For the league president
23:39I have the feeling
23:40That some guys here
23:42Don't want to fight
23:42I don't know
23:43What the f***
23:44Everybody thought
23:44They were coming here for
23:45Then we get
23:46The infamous speech
23:48Do you want
23:49To be a f***ing fighter?
23:57Faced with a mutiny
23:58By the Ultimate Fighter
23:59Contestants
24:00Dana White
24:01Must become
24:02The UFC captain
24:03Capable of putting it down
24:04It was interesting
24:07How we saw
24:08Dana White grow
24:09If you ever go back
24:10And watch
24:11The interview
24:12He did
24:12Very early on
24:13With James Wormey
24:14We want to make it
24:15More fan friendly
24:16We want to get the crowd
24:17Involved in it
24:18Dana was skinny
24:19Soft spoken
24:21He was a little bit
24:22Awkward at times
24:23And all of a sudden
24:24Things changed
24:25Do you want to be
24:26A f***ing fighter?
24:27That is my question
24:28Anybody who says
24:30They don't
24:30I don't f***ing want you here
24:31And I'll throw you
24:32The f*** out of this gym
24:33So f***ing fast
24:35Your head will spin
24:35And we were all like
24:36Holy shit
24:38That guy
24:39Is a star
24:40He's a TV star
24:42Cool
24:43Have a good night
24:44Gentlemen
24:44That's a moment
24:45In reality TV history
24:47That will never be
24:48Replicated in another show
24:50A moment that
24:51Made great TV
24:52And we had
24:53Something special there
24:55Dana White
24:56Became as popular
24:58A member of the cast
25:00As the fighters
25:01As the Hall of Fame coaches
25:03Randy Couture
25:04And Chuck Liddell
25:05But that speech
25:07Do you want to be
25:07A f***ing fighter?
25:09That was that first seed
25:10That created the Dana White
25:12The confident
25:13Brash Dana White
25:14That we know today
25:18But Dana's outburst
25:19About being a fighter
25:20Only partially subdues
25:22The man who started
25:22The revolt
25:24I told him
25:24Dana
25:25That's why I'm here
25:26Is that
25:26I want to be in the UFC
25:27But I
25:28But we don't want
25:29To fight for free
25:30They came back to us
25:31And said okay
25:32We came up with a solution
25:33You guys are going to fight
25:36And if you finish the fight
25:37By KO
25:39Or submission
25:40You guys are going to get
25:41A $5,000 check
25:42At the time
25:43My biggest payday
25:44Might have been like
25:45$10,000 or something like that
25:46I mean $5,000
25:48For the fight
25:49It seemed like a pretty good idea
25:50And all the other guys as well
25:51We all thought that
25:52Okay that sounds like
25:53Decent money
25:53So everybody was into it
25:59Fighters turn into other people
26:00When they know that
26:01They're actually going to fight
26:02As soon as they heard
26:04That there was going to be fighting
26:05It's like okay
26:06Okay
26:07This is where the rubber
26:09Meets the road
26:10Everything changed
26:11Fight
26:12And then what's happened
26:14Bonner and Forrest
26:16End up in the sparring session
26:17And they clash heads
26:20And Bonner gets cut
26:21Dana
26:21Stitches
26:23I'm going to say bad
26:24While Bonner's injury
26:26Doesn't cut him from the show
26:27Nate Quarry
26:28Isn't so fortunate
26:29So we are all training
26:32In the octagon
26:33We're doing some
26:35Light MMA sparring
26:37And one of the guys
26:39Went to take another guy down
26:40Smashed into Nate
26:44So I get
26:45450 pounds of motion
26:48Hitting my left leg
26:50Completely straightened out
26:51My foot
26:51Broke my ankle
26:53I get
26:54Limped out
26:55Put in the ambulance
26:56Taken to the doctor
26:57And I was very upset
27:00If you're injured
27:01If you're cut
27:01You can't continue
27:02You're off the show
27:03The injury will take
27:05Six weeks to heal
27:06By then
27:06The show
27:07And the UFC contract
27:08Will be history
27:10I was just
27:11I was in tears
27:12But they've got the camera
27:13In my face
27:14Saying what are you thinking
27:15And I just looked at them
27:16I said I'm thinking
27:16All my dreams just died
27:18Is that what you want to hear
27:19Is that going to be
27:20Good television for you
27:22The crew
27:23Is telling me
27:23You don't understand
27:24You're going to be
27:24This huge star
27:25Everybody's going to
27:26Love your character
27:27And the way you're
27:29Portrayed on the show
27:29And I'm like
27:30This isn't a character man
27:31This is my life
27:32And I think this is
27:34One of the big differences
27:35Between your average
27:36Reality show
27:37And the ultimate fighter
27:38It's just random people
27:39That happened to get
27:40On that show
27:42This was my job
27:43This is my career
27:44This is my future
27:51Starting with UFC 12
27:52The promotion instituted
27:54Weight classes
27:56But after weeks
27:57Of free food and booze
27:59Bobby is tipping the scales
28:00Way above his class
28:02I was 227
28:04And I had to cut 22 pounds
28:05To make 205 pounds
28:07I think it was
28:08Three or four
28:09In the afternoon
28:09And I had to make
28:11The weight by 2 o'clock
28:12The next day
28:13I was at the gym
28:15The night Bobby
28:15Had to cut 20 pounds
28:17Before his fight
28:17Now to me
28:19This seemed like
28:21Heroic
28:21This did not seem
28:22Like something that's
28:23Possible to an ordinary person
28:25We locked him in the sauna
28:26You know
28:27Just stay in there
28:28It was gnarly
28:29I was
28:31Fainting and passing out
28:32From trying to make the weight
28:35The weight loss drama
28:37Makes for great TV
28:39Especially when Bobby
28:40Wins by scoring
28:41An ultimate fighter first
28:43It's definitely a feather
28:44In the cap
28:45To get to be the first
28:46Primetime fight
28:47And to get
28:47The first
28:50Knockout
28:52After eight weeks
28:53Of filming
28:53Four contestants
28:54Have fought their way
28:55To the finale
28:56Which will air live
28:57On Spike TV
28:58After all the taped
28:59Episodes air
29:01Forrest Griffin
29:02Stefan Bonner
29:03Diego Sanchez
29:04And Kenny Florian
29:06Each have a chance
29:07To win the grand prize
29:08A six figure
29:09UFC contract
29:13As contestants head home
29:15The producers
29:15Head to a screening room
29:17I was scared to death
29:18When I watched the tapes
29:20Like what are we
29:21Going to be able to
29:22Make out of
29:24These
29:25Hundreds of hours
29:26Of footage
29:27You know
29:28We were sort of
29:29Skirting a line
29:30Of
29:31Is it okay
29:32To do this
29:33How far
29:34Are we going to
29:34Push this
29:35We've already
29:36Got fighting
29:36Now we have people
29:37Peeing on each
29:39Other's beds
29:40Is it cohesively
29:42Going to stand together
29:43As a television show
29:44After months
29:45Editing the show
29:46It's finally
29:47Ready to air
29:47For Dana
29:48And the Fertitas
29:49It's now time
29:50To find out
29:51If their
29:51Ten million dollar
29:52Gamble
29:53To make MMA
29:54Mainstream
29:54By putting it
29:55On free TV
29:56Pays off
29:58For the Spike
29:59TV executive
30:00Who greenlit
30:00The show
30:01It's time
30:02To see if
30:02He still
30:03Has a job
30:04If this
30:05Doesn't work
30:07My head
30:07Was on the
30:08Chopping block
30:11So many people
30:12Put so much work
30:14Into making this
30:15Series happen
30:16Over months
30:18These fighters
30:20Went through
30:20Hell
30:22People have laid out
30:24Millions and millions
30:25Of dollars
30:25Of their own money
30:26Hoping that this
30:27You know
30:28Works out
30:29And then when it's
30:29Going to air
30:30You don't know
30:30What's going to happen
30:40On this season
30:42Of The Ultimate Fighter
30:43January 17th 2005
30:46The Ultimate Fighter
30:47Premieres on Spike TV
30:49Introducing the UFC
30:50To a brand new
30:51Cable TV audience
30:561.67 million viewers
30:58Tune in
30:59More than double
31:00The network's
31:00Breakeven target
31:02The show blew up
31:03When it aired
31:04It blew up
31:05Like crazy
31:06I just remember
31:07Looking at those
31:08Ratings and going
31:08Like holy shit
31:11That's what I was
31:12Hoping for
31:13But I never thought
31:14It would happen
31:15Dana said
31:16It's a chosen horse
31:17To get on TV
31:18It's a way to get
31:20The sport out there
31:21To the public
31:22I absolutely loved it
31:24I loved the antics
31:25I loved the setup
31:26And I called
31:27Oh my gosh
31:2950
31:29At least 50
31:3060 UFC's
31:32By that point
31:33Even for me
31:34It was
31:34It was eye opening
31:36It gave me an opportunity
31:37To meet these guys
31:38In a way
31:39That nobody
31:40Had ever met them before
31:42And I could feel
31:44The buzz
31:44That was created
31:45By being on free TV
31:47Improving to the world
31:49That these men
31:51Can take mixed martial arts
31:53Very seriously
31:55Ratings climb further
31:57For the episode
31:58Where a backyard confrontation
31:59Between Bobby Southworth
32:01Bobby talk
32:02You fatherless bastard
32:04Fuck you
32:05And Chris Lieben
32:06Ultimately requires
32:07Some home repairs
32:11And that
32:12I think ultimately
32:13Is
32:15You know
32:15What made the show
32:18If we hadn't had
32:20That mix of
32:21Guys
32:22With those
32:23Different skills
32:23And those
32:24Different personalities
32:26It's probably just
32:27Another TV show
32:28These guys
32:28It was just
32:30Kasha to the wind
32:31You know
32:31They were in it
32:32To win
32:33And have a good time
32:34And I think
32:35That is really
32:36What separates
32:38This cast
32:39From the future cast
32:40And what made
32:41That show
32:42So good
32:43You know
32:44You've got this
32:45Great energy
32:46This great story
32:48That's just
32:48Organically happening
32:50The show
32:51Quickly turns
32:52The 16
32:53Previously
32:53Unknown
32:54MMA fighters
32:55Into celebrities
32:56So the UFC
32:58Brings us down
32:59For one of the UFC
33:01Pay-per-views
33:02To sign autographs
33:03And
33:04We walk into
33:07A room
33:07Where all of the fans
33:09Were already there
33:11Waiting for us
33:12I remember
33:14Seeing the entire crowd
33:15Turn
33:16To face us
33:17And hearing them say
33:19Oh my god
33:20It's them
33:22I was like
33:23It's us
33:25Is that
33:25Is that a thing
33:27I thought to myself
33:28Man
33:29I am so cool
33:31I'm on the poster
33:31And I'm signing
33:32My autograph
33:33One of the things
33:34When it comes to
33:35Promoting
33:35Is
33:36Making stars
33:37You've got to be able
33:39To make stars
33:39Because
33:40You know
33:41They build a fan base
33:42A fan base
33:43That has
33:44To watch them
33:45They're invested
33:46A star makes
33:47People want
33:48To buy tickets
33:49Buy merchandise
33:50Tune in
33:51And just follow along
33:53And
33:54These guys
33:55Coming off that show
33:56They were stars
33:58Everybody cares
34:00Everybody wants to see
34:01What comes next
34:03What comes next
34:05Is something
34:05Senator John McCain
34:06Once tried so hard
34:08To prevent
34:08The UFC
34:10Being broadcast live
34:11On cable TV
34:12Like it was
34:13Any other
34:14Professional sport
34:15We've come a long way
34:17We're in
34:17This is a big
34:18This feels big
34:19There was a lot more
34:20Lights
34:20A lot more cameras
34:21I didn't know
34:23What to expect
34:24But I did know
34:25That
34:27I knew
34:28All these fighters
34:29Better than
34:30Any fighters
34:31I had called
34:32Previously
34:33I knew them
34:34By watching
34:35The Ultimate Fighter
34:36As a fan
34:38The night
34:39Culminates
34:39In the show's
34:40Finalists
34:41Battling for a
34:41Spot in
34:42The UFC
34:42Starting with
34:43Middleweight contenders
34:44Diego Sanchez
34:46Versus
34:46Kenny Florian
34:47Diego Sanchez
34:48And I
34:49We were on
34:49The same team
34:50We were both
34:51On team
34:51Chuck Liddell
34:52And
34:52I felt like
34:54I had given
34:56Diego
34:56Probably the most
34:57Difficult challenge
34:58Especially when it
34:59Came to grappling
35:00You know
35:00We were kind of
35:01The best grapplers
35:03On the team
35:04In my opinion
35:05This is it
35:06Four months
35:07In that house
35:08I was like
35:08I worked so hard
35:09I'm there
35:10In the final
35:11I'm almost
35:12Achieving the goal
35:13And the dream
35:14The vision
35:14I'm going to do this
35:15I'm going to become
35:16The UFC champion
35:17Diego could fight
35:18His ground game
35:19Was solid
35:19He was a very good
35:20Grappler
35:21It's going to be
35:22A hard fight
35:22For Kenny
35:23Kenny
35:24He was real small
35:25For the show
35:25But tough
35:26He's a very smart
35:27Fighter
35:27Very good
35:28Technical fighter
35:29I remember
35:29Getting out
35:30Into the octagon
35:32And like
35:33Hearing the crowd
35:35Feeling that energy
35:37That was by far
35:39The biggest crowd
35:40I'd ever fought
35:41In front of
35:41I remember
35:42Looking at Diego
35:44And he came out there
35:45And he's like
35:45All like intense
35:46And like
35:46You know
35:47Mean faces
35:48And I was like
35:48But we like
35:49Used to train together
35:50Like why is he
35:51So worked up
35:51Like wow
35:52Like that kind of
35:53Got to me a little bit
35:54And then
35:54I was literally
35:55Just vibrating inside
35:57Shaking
35:57I could not control it
35:59Just felt like
36:00Everything was going
36:02A mile a minute
36:03Like it was happening
36:03So fast
36:04And before I knew it
36:05He ended up
36:06Taking me down
36:07Got on top of me
36:09And he's punching me
36:10All of a sudden
36:11I'm bleeding
36:11It's like someone
36:12Put a red curtain
36:13Over my eyes
36:14And I could not see
36:15And the fight was over
36:17What's scheduled
36:18As a three
36:18Five minute round fight
36:20Is over
36:20Less than three minutes
36:22Into the first
36:22I went through
36:23Kenny Florian
36:24Like it was nothing
36:25Diego
36:26It's a speedy win
36:28For Diego
36:28But short
36:29Is not necessarily
36:30Sweet for cable TV
36:33Dana and the Fertittas
36:35Need the fights
36:36To last long enough
36:37To fill the show
36:37And avoid disappointing
36:39Both viewers
36:40And their partners
36:41At Spike TV
36:42I can only imagine
36:44You know
36:45The first reality show
36:46And you're into this finale
36:47And you gotta figure out
36:48How to stretch this
36:49And stuff
36:49And things are going quick
36:51I'm sure there was
36:51A little bit of panic
36:53For Dana and them
36:55UFC's biggest night
36:56Now relies on
36:57Stefan Bonner
36:58And Forrest Griffin
36:59Delivering a memorable
37:00Payoff to the ultimate fighter
37:03Another quick
37:04Forgettable fight
37:05Could mark the end
37:06Of the TV show
37:07And the league
37:08Dana knew that
37:09If it failed
37:10His job was gone
37:11Everyone's job was gone
37:13And Lorenzo
37:14Was out a lot of money
37:21After a bloody
37:22But otherwise
37:23Underwhelmingly short fight
37:25Between Kenny Florian
37:26And Diego Sanchez
37:28The pressure is now
37:29On Stefan Bonner
37:30And Forrest Griffin
37:31To put on a show
37:32You never knew
37:33What you were gonna get
37:34With Stefan Bonner
37:35He was
37:36A little bit crazy
37:37A little bit wild
37:39Forrest only had one speed
37:40It was on and off
37:41All go or nothing
37:43I don't think any of us
37:44Had any idea
37:45How it was gonna go down
37:46Here we go
37:47They just literally
37:49Bit down on their mouthpieces
37:50And they threw bombs
37:53Wow
37:54Big right hand
37:55These guys are swinging
37:56And man
37:58What a brawl
38:00And they just went at it
38:02It was just such a great
38:04Back and forth fight
38:05So evenly matched
38:08And they were both
38:09Willing to lead
38:10Everything
38:11In the octagon
38:12That night
38:13For that six figure contract
38:14I just remember
38:19Watching that fight
38:20And thinking
38:21This is extraordinary
38:24It's as good as it gets
38:26They are on their feet
38:28Listen to the crowd react
38:30Fans were like
38:31Oh my god
38:32This is like
38:33The best thing I've ever seen
38:34We need to tell our friends
38:37Everybody and their brother
38:38Was calling their neighbor
38:39Dude you gotta see this
38:40By the third round
38:41Of Bonner vs Griffin
38:43The audience grows
38:44To 3.3 million
38:46The ratings just went
38:47Through the roof
38:48That fight
38:49It was so unexpected
38:51I really thought
38:52It would go like
38:52A round or two
38:54These guys are literally
38:55Giving it everything
38:56They have here
38:57Man
38:58The guts they showed
38:59The stamina they showed
39:01I don't think
39:03We'd ever witnessed
39:03Anything
39:04That was so intense
39:06For a full 15 minutes
39:08As we did
39:09With Forrest and Stefan
39:11Blood is keeping
39:12These guys going
39:13Bloodied
39:14Battered
39:15But neither can be beaten
39:17All tactics and techniques
39:19Seem to just go
39:19Out the window
39:20And let's just
39:21See who the last man
39:22Standing is
39:25And guess what
39:26They were both standing
39:28At the end of that
39:28What a battle of wills
39:30I would hate to have
39:31To score this fight
39:33When the fight is over
39:35It's anyone's guess
39:36Who should get the victory
39:37And the six figure contract
39:39I remember Joe and I saying
39:41This is too good
39:42Of a performance
39:43How can somebody be a loser
39:44In this fight
39:46It was just such a great fight
39:48To have as our first live
39:50You know
39:51A fight on TV
39:52It was
39:53It was pretty amazing
39:54Probably the fight
39:56Of the decade
39:56And maybe one of the most
39:57Important fights
39:58In our sport
39:59That's not lost
40:01On Dana and the Fertittas
40:02Who are openly
40:03Congratulating each other
40:04Cage side
40:05As the fighters
40:06Await the decision
40:08So the end of the fight
40:09Comes and we're waiting
40:11For Bruce Buffer
40:12To you know
40:13Deliver the official decision
40:15By unanimous decision
40:20For us
40:23RIPPON
40:27Much of the crowd
40:28Isn't happy
40:28And boos the decision
40:30But Dana
40:31Has a surprise for them
40:32One second here
40:33Frank, Lorenzo
40:34And I have gotten together
40:36And we've decided
40:36There is no loser
40:38In this fight
40:39And we're gonna offer
40:40For Stephen Bonner
40:41A six-figure contract
40:42With the UFC
40:46After the heart
40:47And soul
40:48That they both poured out
40:49To step up
40:50And say
40:51You know what
40:51No
40:51Both of you
40:52Are getting contracts
40:53I think that was
40:53The right thing to do
40:54And I think that
40:55Grew a lot more fans
40:56And a lot more people
40:57To the Ultimate Fighter
40:59In general
41:00The last Ultimate Fighter bout
41:02Is so compelling
41:03It overshadows
41:04The star-studded main event
41:05Between the legendary
41:07Ken Shamrock
41:07And Rich Franklin
41:08I was there
41:10When Rich and Shamrock
41:13Went in for the main event
41:14People started leaving
41:16They didn't care about
41:18Rich and Shamrock
41:20But they knew
41:22Stephan
41:22And they knew Forrest
41:24How much more interesting
41:25Is a fight
41:26When you know
41:27The person's story
41:28And that's what people
41:30Got to see
41:30With the Ultimate Fighter
41:34We all were just like
41:36Holy shit
41:38Did that just happen
41:39That fight was so good
41:41That we were like
41:45I have to do it again
41:47That night
41:48Spike TV commits to airing
41:50Future UFC fight nights
41:51As well as
41:52Making the next season
41:54Of The Ultimate Fighter
41:55Dana came out
41:56And said
41:57How great was that?
41:59Let's make it season two
42:01And we were like
42:02Oh yeah
42:03We already agreed on that
42:04We already shook hands
42:06And wrote it down
42:06On a napkin
42:11For the guys
42:12That won the first
42:13Contracts
42:14I think that things
42:15Worked out
42:15Pretty well for them
42:16Stephan Bonner
42:18He had a great career
42:19And I was always a fan
42:22Obviously Forrest
42:23Was successful
42:24He won the
42:24Light Heavyweight Championship
42:26Kenny and Diego
42:27Both had long
42:28Successful careers
42:31The Ultimate Fighter
42:32Changed a lot
42:33For a lot of people
42:36And it's still on the air
42:3831 seasons later
42:39The Ultimate Fighter
42:41Has come a long way
42:42From the cheesy
42:43Reality show challenges
42:44And low budget look
42:45Of its first season
42:46And continues to draw
42:48Millions of fans
42:49Old and new
42:50I don't think any of us
42:51Had any idea
42:52That the show
42:52Was going to be
42:53The smashing success
42:54That it was
42:55And that it was going to
42:56Change the landscape
42:56For the sport
42:57And all these other
42:58Promotions that are
42:59In the sport now
43:00Probably wouldn't be here
43:01If that show
43:01Wasn't successful
43:02While still not
43:03Surpassing the NFL
43:04As Dana White
43:05Once predicted
43:06The UFC
43:07Is now valued
43:08At over 11 billion dollars
43:10The Fertitas
43:11Cashed out in 2016
43:13But Dana still runs
43:14What's become
43:15The biggest combat
43:16Sports promotion
43:17In the world
43:18Spike would never
43:20Have grown to what
43:21It was without the UFC
43:23And the UFC
43:24Would never have grown
43:25To what it is
43:26Without Spike
43:26If you ask
43:28Would the UFC
43:29Have survived
43:30I believe the UFC
43:32Would have survived
43:33But it would not
43:34Have taken off
43:36In the fashion
43:38That it did
43:39That decision
43:40To make the Ultimate Fighter
43:42Is one of the
43:43Defining moments
43:44Of my career
43:44For all the criticism
43:46For all the people
43:47Who weren't crazy
43:49About it
43:49For all the people
43:50Who thought like
43:52It's just a blood sport
43:54It was like
43:55Wow
43:55We proved them all wrong
43:57And it was extraordinary
43:58To be continued...
44:02To be continued...
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