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00:02Apple is pitching its new Mac Minis and Mac Studios to corporate buyers as a cheaper alternative
00:08to renting data centers for intensive AI workloads, according to Reuters.
00:12The upgraded desktops, which begin shipping Tuesday and can cost nearly $20,000,
00:17can run AI models locally without customers paying per-token cloud computing fees.
00:22At its launch event, Apple linked four Mac Studios to run a trillion-parameter AI model
00:27that found and fixed a graphics coding bug using power from a single-wall outlet rather than a data center.
00:33Apple hardware chief Johnny Srooge said Macs can offer lower long-term AI computing costs
00:39because customers pay for the machine up front.
00:42Unlike cloud AI services, using the Mac repeatedly does not carry a per-token cost.
00:47Apple faces steep competition from Windows,
00:50which holds 91.3% of the enterprise desktop market compared with Apple's 4.6%.
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