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00:02YouTube is looking to expand its live sports rights portfolio as it explores deals across
00:06major U.S. leagues, according to the Wall Street Journal.
00:09The company is interested in packages with a clear consumer proposition, such as all
00:13local games or an entire tournament.
00:15YouTube is reportedly in advanced talks over regional rights for 20 to 25 NBA teams and
00:21is also interested in FIFA Men's World Cup rights.
00:23The company could use sports to strengthen YouTube Premium by placing larger packages
00:28behind its $15.99 monthly paywall while offering select games on its free platform.
00:33YouTube could also promote premium games through sports-related creator content.
00:38The company hired former Disney executive Justin Connolly last year as global head of media
00:42and sports.
00:43For all things money, visit Benzinga.com.
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