00:00I've never imagined myself bald, to be honest, that's the truth.
00:03And for me, hair, I feel that yes, it's like tranquility, security, peace, I think.
00:10For men it's very important, it's like for us it's the sign of youth.
00:16of vitality, of masculinity, and I could say a lot of security.
00:34Hair transplants lead the searches for cosmetic tourism worldwide.
00:38accumulating more than 1.28 million annual searches.
00:42Türkiye leads global demand with over 690,000 searches per year for hair transplants.
00:49But for some years now, Latin America no longer has to go to the Middle East for these types of procedures.
00:55Colombia ranks 18th in the world in terms of search interest for hair transplants abroad.
01:02with approximately 7,500 consultations annually, with Bogotá being one of the leading cities.
01:08Among those of us who work in this profession, we've made it a little more popular, or more talked about, or more
01:17standardized
01:18in the last 4 or 7 years approximately.
01:23But it really was very difficult before; it was also like an ultra-specialized microsurgery service.
01:29which was only accessible to people with very high purchasing power,
01:33But in the last 10 years specifically, we have transformed it into something that is not such an isolated service
01:41or not so far removed from people's economic possibilities.
01:44For approximately two decades, Colombia has stood out for presenting
01:51one of the results of the best and highest quality in cosmetic services and medical tourism.
01:58In Colombia, there are already between 48 and 95 clinics and specialized establishments dedicated to hair restoration.
02:07The specialized directory Foliculis lists 24 of these clinics in Bogotá.
02:1384.7% of patients are men, but the participation of women is growing steadily.
02:19Dr. Nicolás Pinto is one of those patients who has arrived at a clinic in northern Bogotá.
02:25to have a graft.
02:26The truth is, about two or three years ago I started noticing whitish patches appearing on
02:32the head
02:33And my classmates would sometimes make a joke or tease me about
02:38Oh no, we have to go to Türkiye, or maybe you didn't think well today, and then well, I don't
02:44I looked like I wasn't really paying attention to that.
02:46until I really noticed, for example, that my hair was falling out at night.
02:51Then when I showered, my hands were visible and I noticed that my hair became very weak, almost transparent.
02:57and that it was falling
02:58So I practically didn't have any hair anymore, and being so young, I said, 'I want to have hair.'
03:03So I made the decision to do this procedure.
03:06In men, primarily androgenetic alopecia, which affects 60 or 70% of the Colombian population.
03:12That means we have a very large sample; if we interview 100 men, 70
03:20They're going to tell us that between the ages of 25 and 35, capillary fragility is greatly increased.
03:24severe hair loss that occurs at the peak age when the highest concentration of testosterone is produced.
03:31There are also other events that can cause androgenetic alopecia to progress more rapidly.
03:37or appears earlier, and is associated with chronic or acute chronic stress with intense episodes
03:46whether for work, financial, family, academic, or personal reasons
03:51which can cause what was determined at age 10 or 15 to occur much faster
03:57before.
03:58Globally, hair transplant surgery became an industry that generated $4.5 billion in a
04:05only one year.
04:05The price is charged per follicular unit extracted and implanted.
04:10In an average skull, between 2,500 and 3,000 hair follicles will be used up at the temples.
04:14in the middle entrances of an average-sized skull
04:18And for a medium-sized crown, also of a medium size, between 2,500 and 3,000 will be spent.
04:25follicles.
04:25The procedure is classified as minimally invasive, requiring less effort.
04:30That is to say, there are no scalpel cuts, no invasion of the body, no general anesthesia, and no sedation.
04:34which makes it free from the conventional risks of normal surgery.
04:37So basically there are three stages.
04:39In the first stage in the occipital and lateral area of the head
04:42that is, on the back and sides
04:43We extract the follicles using an electric epilator.
04:48with a part of its root where the stem cells are located.
04:50Then that follicle is refrigerated to minus 2 degrees Celsius
04:56between -2 and 2 degrees Celsius
04:58and it remains alive there for 3 to 6 hours
05:00to then be transferred to the area to be implanted
05:03after opening some microchannels in the same direction as hair growth
05:06all under local anesthesia, first in the donor area
05:08then in the implanted area
05:09and then the follicles that were previously counted are introduced one by one.
05:13and classified with prior surgical and pre-surgical planning
05:18where it is established by area and by square centimeter
05:20the number of follicles that person will require.
05:22Today, of very good quality
05:24with recognized brands which in my opinion are 3 or 4 at most
05:29You can easily find it on average.
05:33for a normal-sized temple or crown
05:36between 7 and 11 million pesos.
05:42Obviously the size of the temples and the crown of a normal average
05:45Well, it's going to be different than when a person needs hair all over their head.
05:49which could cost double or more than when it's just the entrances or the crown.
05:54Only 44% of patients worldwide
05:57She plans to freely tell other people that she had a hair transplant.
06:01This demonstrates that the stigma or reservation surrounding the procedure still persists.
06:07I do think it's a taboo because we don't tend to talk much about our insecurities and
06:11that
06:12perhaps out of fear of what others will say or
06:15yes, to feel affected by more than all social opinion
06:18and let yourself be carried away by their comments
06:20But I consider that to be more of a moral and attitude issue for some.
06:23I mean, I'm not going to be swayed by what people say or what others think.
06:26but more than anything I do it because it makes me feel good
06:29And what people will say doesn't worry me that much.
06:31but how I feel inside
06:34So how can we combat that?
06:39I don't know, I feel like surrounding yourself with people who love and support you helps.
06:41And he knows that one does this for peace and tranquility.
06:45And I think not to listen to other people's comments.
06:47Nothing, I owe everything to my patients; they are our greatest motivation.
06:50our reason for being, our purpose in doing things
06:53And seeing them happy, I think that's the greatest reward.
06:58and most impressive of all
07:01see how their safety, self-esteem, and quality of life improve
07:08and how they perceive themselves and feel that they look much, much better.
07:26Thank you.
07:26Thank you.
