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  • hace 18 horas
Desde hace más de 20 años, Rocío Mejía fabrica zapatos, pero hace tres descubrió los Tabi. Hoy, en su taller del barrio Venecia, al sur de Bogotá, crea su propia versión de estos polémicos zapatos y diseña todo tipo de calzado: con tacón, en cuero vacuno, tipo sueco, de colores y con los motivos personalizados que le piden sus clientes.
Transcripción
00:01Well, we discovered the Tavis about three years ago.
00:06A client wanted me to make them for her, and after a few months we decided to go through the process so we could make them.
00:15because it took us a couple of years and that's where we started with the park, we made it for her
00:20And we realized that there were a lot of designs.
00:25So we decided to go through the entire manufacturing process so we could bring it to market.
00:35Finding the right shoe last isn't easy, and it's hard to find someone who can make them and make them comfortable.
00:44Several lasts because there are so many designs, as I've said when we go to the fairs
00:48We've ended up in a Tavis multiverse because, apart from my passion for shoes...
00:53Well, we discovered that it's a Tavis multiverse and I come up with all the designs I can think of.
00:58Then, after we located the last, we started to take out each design.
01:03And each design has a different process.
01:05There are the moldings, the leathers, the textures, the heels
01:10Because the heels aren't available on the market either, you have to have them made.
01:18We artists are inspired by everything we see; that's just how we are.
01:23Things come to me suddenly, like color combinations, textures, and tips.
01:32In this world everything is done, my dear, everything is already done.
01:37So, for us, inspirations are things that have already been done
01:42And we take a little bit from here, a little bit from there, and we come up with something new, but in fact, everything is already there.
01:48made.
01:50I'm from Medellín, my whole family is from Medellín, from that area over there.
01:54My dad was a shoemaker from about the age of 30,
02:00So we really grew up with art.
02:03We are nine siblings and three of them also own a factory and therefore know about shoes.
02:11So my dad contributed the knowledge he had, and my mom, because my mom also worked as a guard.
02:16And when I decided to start manufacturing, Robert was just a year old
02:23And since my other older son, Aylan, was a little older, I decided to start making
02:28And from there we have manufactured.
02:29We've now consolidated it with my children.
02:32When we arrived here in Bogotá with my dad and my mom,
02:35We lived in the centennial building that's located there, near Restrepo.
02:38My dad had the factory there for many years.
02:41After Dad died, we became independent.
02:47We were with my children in Carabelas and we've been here this year,
02:52Because we expanded, we expanded the factory, so from this year we are here, in Venice.
03:00Shoes are a true art form because everything is done by hand.
03:02So you have to have a taste for what you do, passion, love.
03:06I learned to do the entire shoe-making process, everything.
03:09I'll make you a shoe, any shoe you want, I'll make it from scratch.
03:14So it's a gift that God gave me, so I have the ability to lead them all.
03:24Here at the factory, right?
03:26I take care of everything related to the workshop, and I also have to attend to the clients.
03:30Why do I like to attend to them personally?
03:32Because I like being friends.
03:34So, we women are cool, right?
03:36We women must be here to support each other,
03:39to support each other and move forward together.
03:43I don't agree that women should be envious, what's the point?
03:47If God provides for everyone, then yes?
03:49So it makes me feel special when a client speaks to me,
03:52He says to me, "Oh, but you're Rose, oh, how cool, I wanted to meet you."
03:56And all that story, that makes me feel special.
03:58and makes you feel that all the effort and everything we do here
04:02It's worth it every day.
04:10I love my country, I love Bogotá even though I'm not from here.
04:14I am very grateful to Bogotá because Bogotá is a city for everyone.
04:18If you can't get it here, you won't get it anywhere, really.
04:24So the challenge has been to really take possession
04:27Because it's very, very difficult to start a business.
04:31Well, here we don't have the real support that we manufacturers should have.
04:38or anyone who is a businesswoman
04:41Because we compete with everything they let in from outside, right?
04:45Imagine us in the TikTok comments,
04:49I like girls, no, you can get them in Temu for 60,000 pesos.
04:56The Tavis, yes?
04:57So supposedly it shouldn't be like that.
05:00because they shouldn't allow so much stuff to come in here,
05:04so much importing here
05:07because then we don't have the possibility
05:09to be able to offer our product as it should be.
05:17I want to go to Paris; it's about putting my brand outside of Colombia.
05:21We are known all over the world.
05:23People know us through TikTok and trade fairs.
05:26Imagine that when we made the Tavis hairy ones,
05:28The customers were posting on TikTok
05:31that not even Margiela had dared to make hair Tavis.
05:34I recently realized that when one exposes oneself on social media
05:37It becomes a point of reference for people.
05:39Well, I think it's very important
05:42that when people think of me
05:45or hear my name
05:47see in me a woman
05:51entrepreneurial and hardworking.
05:53It's important.
05:55And let them think that the art that God gave us
06:00because they are gifts that God gives us
06:02Well, one should share them,
06:05that one must...
06:07not only to bring them into the world and expose them
06:10but also to share them.
06:12We did a campaign with the little fish
06:15We show the world what we want to do with our factory.
06:18Yes, we want to expand
06:20And we want to do so many things.
06:22We want to teach people
06:24because the art of shoemaking has been lost.
06:26So, yes, I would like them to have me.
06:28as a reference point for that,
06:30of everything we want to do
06:32to help the other.
06:34Thank you!
06:36Thank you!
06:37Thank you!
06:38Thank you!
06:39Thank you!
06:40Thank you!

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