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Consumers are willing to pay top dollar for Tasmanian Southern Rock Lobster, but once it leaves the state, it is hard to tell it apart from others on the market. Scientists have developed new artificial intelligence technology capable of recognising an individual lobster and tracing it from capture to consumption. They hope it’ll improve brand trust across the whole lobster industry.

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00:02En route to a marine reserve, to use new artificial intelligence technology similar to facial recognition or fingerprint technology, but
00:13for lobsters.
00:14We've used AI machine learning to look at the features on the shell of the lobster and amazingly we've been
00:21able to show that this technology can pick up those features and they're individual for a lobster.
00:26In time the idea is consumers will be able to take a photo of their dinner and know exactly where
00:33it came from.
00:35This lobster won in a database of thousands from across Australia and New Zealand.
00:41We've got a recapture.
00:43The team has reeled in 30 pots here today. Of the 108 lobsters only 6 were AI recaptures and the
00:50technology recognised all of them.
00:52The scientists have taken photos of the new lobsters which will feed into their database.
00:58That means next time they're out here on the waters, the AI will be able to recognise those lobsters too.
01:04Physical tags can be removed or forged and there's money to be made from branding a foreign lobster as prized
01:11southern rock lobster.
01:13This exporter hopes the AI could help break into new markets like the European Union and strengthen trust in existing
01:20ones.
01:21I think giving some of those restauranteurs overseas the confidence that this is guaranteed to come from here will put
01:29the lobster on plates that it's currently not on.
01:31Eventually if commercial and recreational fishers and even citizen scientists adopt the technology it could mean much more data to
01:39inform management decisions.
01:41It may not necessarily change the catch limits but it will give us more assurance that our recommendations to government
01:48are accurate and the catch is sustainable.
01:51It will be under the любNoble.
01:55Tipu
01:55Pointu
01:56Pointu
01:56Pointu
01:56Pointu
01:56Floco
01:56Pointu
01:56Pointu

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