00:00Every like, click and scroll tells apps like TikTok, Instagram and YouTube something about
00:05you.
00:06The AI algorithms are constantly learning what grabs your attention and then serving
00:11you more of it.
00:12But why?
00:14Because the longer you stay, the more money you make for Meta and others.
00:18Here's how it works.
00:19The algorithm tracks pretty much everything you do.
00:22What you like, things you comment, creators you follow or keywords you search.
00:26But it also notices things you probably don't think about.
00:30How long you watched a video, which thumbnail caught your attention, whether you rewatched
00:35a video, how quickly you kept scrolling.
00:38Then AI analyzes all that information in a split second.
00:42It finds content similar to what you've liked before and compares it to what people with
00:46similar habits are watching.
00:48Next, it ranks thousands of videos and predicts which ones you're most likely to watch,
00:54like or share.
00:56The winners land at the top of your feed, but that's only part of the story.
01:01TikTok and similar platforms are packed with so-called sticky features designed to keep
01:05you coming back.
01:07Likes, views, shares and comments can create a feeling that you're missing out on something
01:12everyone else has already seen.
01:15And once you're back, the scrolling never really ends.
01:18These apps are designed to be endless feats, making it easy to get lost in an AI-curated stream
01:23of videos and posts.
