All products used by ULTA Beauty expert can be shopped in-store and online at Ulta.com Apply eyeshadow primer to your eyelid and dab a tiny amount under your bottom lash line 2. Choose a vibrant colored eyeshadow that compliments your skin tone 3. First apply the shadow on the entire lid. Then apply a fine to medium line of the eyeshadow just below the bottom lash line 4. Finish off with mascara. No liner required! 5. Add a highlighting color below the brow and in the corners of the eye to really make this look pop.