00:00Sean, I need your help.
00:01Hi, Beatrice.
00:03Tell me, what can I do you for?
00:05Well, I need something fresh, something new with my hair.
00:09Any way to rev up these long locks?
00:11Oh, totally, totally.
00:13I have this beautiful new service.
00:15It's going to give you beautiful, shiny, gorgeous hair.
00:18You know what that is?
00:20Tell me.
00:22Nutella hair dye.
00:23Yes.
00:25Let's go get you shampooed.
00:26Okay.
00:28All right, we're back.
00:30Let me slip into something a little bit more comfortable.
00:35Much better.
00:37I'm ready.
00:38I hope you are.
00:39So, I've heard this trend is coming out of Dubai, Sean.
00:43But you're going to have to break it down for me.
00:45How does it actually work?
00:46Basically, the two main ingredients in Nutella, palm oil and cocoa powder are your basic two
00:52chemical ingredients that are going to help this work.
00:55The palm oil is going to help the color sit and the cocoa is basically the pigment.
01:01Almost like eye shadow.
01:03It only really works on lighter colors of hair.
01:07Blondes, if you have highlights.
01:09It's basically a toner.
01:11You don't need all this, right?
01:13Like I can have my own?
01:14You can have your own.
01:15Definitely save one for me though.
01:16It's crepe season.
01:17First step, I'm sectioning out your hair just to make it even and clean and professional.
01:25It's kind of like you would do it with normal hair dye.
01:27I mean, you're doing the same processes.
01:29This is a very run of the mill, normal type of hair color.
01:34Do you always do hair color with a hair net on?
01:36Yes.
01:37Can you get me some of that, please?
01:39Let's just get in there.
01:42That's all I need.
01:43Can I lick the spoon?
01:45You can lick the brush.
01:46So is this something you could do at home?
01:49Yeah, technically you could.
01:51Anybody who's got a pantry and a Costco card can really make this happen for them.
01:56But it's only really going to last a couple weeks.
01:59Probably two at best.
02:01It also depends on how dirty you are and how much you wash your hair.
02:04Because this will definitely rinse out if you're a frequent washer, which I highly don't suggest.
02:11Keep those natural oils in there.
02:13Keep those Nutella oils in there.
02:14Is there anything dangerous about this?
02:17Maybe a sugar overload.
02:20Yeah, I certainly understand that the eating part of this whole process is not healthy.
02:24I get that.
02:25But I'm going to be eating it the whole time.
02:27It's the addiction to sugar, that's all it is.
02:30It's okay, I'm just addicted.
02:31You're addicted to glamour.
03:11So about twenty minutes has passed right now.
03:13And normal processing time for this,
03:17we're gonna leave her under heat for about 20 extra minutes
03:20just to make sure that we have an even tone and saturation
03:24within this milky low light that we're giving her.
03:27It just feels like my hair is one piece of clay.
03:32One thick hair.
03:34And now we're just gonna get real.
03:40That you're just applying with the hand.
03:43This is an ancient French technique called balayage.
03:48All right, we're done.
03:50We've completely coated her hair in Nutella,
03:53and now we process.
03:57I'm ready.
04:00Do you mind if I take a quick nap?
04:02I'm crashing from all the sugar.
04:03Sure, go for it.
04:06Perfect.
04:07And you're gonna sit underneath the hood dryer
04:08for about 15, 20 minutes,
04:10and let that really bake in.
04:14You good?
04:15Thumbs up?
04:17Success.
04:25Did someone say toast?
04:29Nutella sandwiches, here we come.
04:31While you process, have a nutritional treat.
04:36More Nutella.
04:38Yes.
04:40Yum.
04:43Yum.
04:46Let's go!
04:49Let's go!
04:49Let's go!
04:51Let's go!
04:51Let's go!
04:52Let's go!
04:57Let's go!
04:58Let's go!
05:03Let's go!
05:04It's getting hot in here,
05:06to take off all your gloves.
05:08I am getting so hot,
05:10I want to take my clothes off.
05:12Ding!
05:1420 minutes later, we're baked.
05:17Hell yeah.
05:17Done.
05:18All right.
05:19Let's wash you out.
05:21Okay.
05:22Come on.
05:36You ready?
05:37I'm gonna look.
05:39I think you should.
05:44Okay.
05:45Honestly, I don't see that much of a difference.
05:47True.
05:49It's more just a neutralizer.
05:50It's not meant to totally change it, but you see it just toned down.
05:56It's a little bit cleaner, a little bit more shinier.
05:58Yeah.
05:58I mean, I pictured having brown hair.
06:00A brunette, right?
06:01Yeah.
06:02I'm kind of relieved.
06:03True.
06:04Me too.
06:05Well, all in all, fun experience.
06:08Exactly.
06:09Different experience.
06:10But I would say not exactly worth the effort for the results.
06:16Might as well go with brown hair dye.
06:19So true.
06:20But nice job.
06:21Don't try this at home.
06:22No.
06:22Not worth it.
06:23No.
06:24No.
06:24No, I'm not out.
06:24Do you think you're my next time to die?