Skip to playerSkip to main content
  • 14 hours ago
Cat lovers, get set: The ColourPop and Hello Kitty collection has officially hit virtual shelves — just in time for the iconic cat's 42nd birthday. We got our hands on some of the first samples of the line's shadows, glosses, lipsticks, and more, and let this be known: The pigment payoff of each is purrr-fection. Peep the video below for a closer look at the limited-edition products, then head over to ColourPop's website to snag your own.
Transcript
00:00How old is Hello Kitty?
00:0142. It's her 42nd birthday.
00:03Oh my god, I did not know she was 42.
00:06Hi guys, I'm Kelsey, beauty news editor.
00:08Hey, I'm Ryan, producer here at AirBinary29.
00:11And today we're going through ColourPop's newest collection.
00:14It's with Hello Kitty, launching today.
00:17It's super cool.
00:18I feel like ColourPop is doing big things as of late,
00:21so we're just going to go through the collection.
00:22Today we're testing out Arigato,
00:25and this one is super cute.
00:27And I'm trying Lock Diaries and Surprise.
00:33Alright, let's do it.
00:35I'm going to swatch them.
00:37That is so pretty.
00:38This one is Arigato and it's kind of sheer.
00:41Yeah, it is sheer.
00:42Wait, that one is so pigmented.
00:45So pigmented.
00:49Is this one of the matte colors?
00:51Does this go on satin?
00:53Is that matte?
00:54Yeah.
00:55Yeah.
00:56That is amazing.
00:57This would be a good duo.
00:59I was thinking too.
00:59Yeah, right?
01:00Even if you put that in the center,
01:03like a shimmery shade in the center.
01:06Based on this, I personally like sheers,
01:09so I would definitely wear Arigato.
01:12I love myself a good fuchsia.
01:14This is kind of a simpler take on it,
01:16a more subtle take on it.
01:18What do you think?
01:18Hi.
01:19I'm really gravitating towards Lock Diary.
01:23Lock Diary.
01:24The pigment is great and I love a good fuchsia.
01:28I love a good fuchsia too.
01:30I love it too.
01:31I feel like I would wear that too.
01:32Lock Diary.
01:34But you know what?
01:35These colors, these sheer shimmery colors
01:37will look great on top of more pigmented colors.
01:41Agreed.
01:41You can kind of layer.
01:42Right.
01:43So also with the collection,
01:44you could get a quad of four eyeshadows,
01:48so you kind of get a little bit of everything.
01:50You've got your blues,
01:52your kind of lighter champagne colors,
01:53and then a pink.
01:54So let's try them out.
01:55I'm going to try out Small Gift,
01:57the pretty pink,
01:58and then Friendship File.
02:01And then I have School Bus in Rainbow.
02:04I feel like School Bus is for a good smokey eye.
02:10School Bus is, yeah, that's so pretty.
02:13I personally think that these shadows are buildable,
02:16which I love.
02:17When you first do a swipe,
02:18you don't necessarily get so much pigment,
02:21but then you can kind of layer it,
02:23and it's really creamy.
02:24It felt super saddeny.
02:26Yeah, I agree with you.
02:28They just, the colors just glide on.
02:31They glide on, yeah.
02:32The eyeshadows, they feel really soft,
02:34really smooth,
02:34and I love the fact that they are shimmery.
02:37I'm getting so many throwback vibes
02:39with this whole collection.
02:40It's just, I feel like Hello Kitty
02:42was such a big part of my childhood,
02:44and this is like really bringing it back.
02:46I'm feeling major nostalgia right now.
02:48Thanks so much for watching, guys.
02:50ColourPop Collection with Hello Kitty
02:51is out today,
02:52so run, run, run to ColourPop.com
02:54and get your hands on them.
02:55These are going to go so fast.
02:57Thanks for tuning in.
02:58Bye.

Recommended