00:00Hi, I'm Piera. I'm the executive creative director and co-founder of Refinery29.
00:0529 Rooms is our immersive funhouse of style, culture, and technology,
00:09and it's a real discovery experience.
00:11People walk away feeling more creative and passionate in their own lives.
00:15We've done this experience in a warehouse for the past three years in New York.
00:19It's been really thrilling to see people love the concept
00:22and having the opportunity to expand it to LA.
00:25We were so wowed that it sold out in 24 hours.
00:32We try and hit on rooms that are playful, rooms that are really inspiring,
00:36and rooms that are thought-provoking.
00:38The more people that can be in here physically expressing themselves,
00:42the better the work is.
00:49I feel like we need art right now.
00:51It's really important for people to kind of forget about things for a night.
00:56I want the audience to feel as if they are protagonists or travelers.
01:08It's kind of like celebrating that precious moment of harmony.
01:11To me, that's really important.
01:17It's supposed to inspire people to look off into the future
01:21and to realize that there are no limits.
01:23It really excites us to be able to invite our audience in
01:27to experience a lot of the themes and artists that we work with.
01:31They're able to physically interact.
01:33They're able to listen.
01:34They're able to really experience something in a new way.
01:41Welcome to 29 Rooms LA.
