01:08I really, really love and have always built this brand around wearing jewelry very casually.
01:14Not saving jewelry for a special occasion.
01:17Pile it on with all your other stuff.
01:18Throw it on and leave it on.
01:20Sleep in it, shower in it.
01:21You just don't have to be overly fussy or precious, no pun intended, with your jewelry.
01:26Just be casual about it.
01:28And to me, that's the thing I really love to see when people make it their own and make
01:32it just a part of their day-to-day life.
02:01This might be the first one we ever made.
02:03From the moment we designed it, I put it on.
02:05I never take it off.
02:06It's just so easy.
02:08I think it looks beautiful, like with a t-shirt or with a dress.
02:11If I were going to a wedding, I would leave it on.
02:12And if I am going to the gym, which I don't go to the gym, I would leave it on.
02:16I just love it.
02:33We are lucky enough to be a part of customers' lives and give them these things that are
02:38so meaningful.
02:39A wedding ring is something that you will have forever and pass along.
02:42So we want people to feel that it comes from a place that is really full of kind-hearted,
02:47good people.
