00:02In 2015, Refinery29 joined the ranks of best-in-class publishers as one of the first brands to be featured
00:09on Snapchat Discovered.
00:13Since emerging on the platform, we've grown a loyal, engaged user base of dedicated daily users.
00:2052% of users returned to Refinery29's channel 3-7 times a week.
00:26In 2016, we developed a keen understanding of our audience, learning about their likes and dislikes.
00:34We established a unique aesthetic footprint that distinguished Refinery29 in the growing sea of Discover publishers.
00:43The end product was a destination they couldn't get enough of.
00:48In 2017, we kicked it up a notch, highlighting buzz-worthy content and championing Refinery29's brand ethos.
00:58From snackable beauty tutorials to lifestyle experiments, we programmed based on feedback from interactive polls.
01:08We created custom-themed editions, leveraging R29's unparalleled design and Snapchat's interactive tools to educate and inspire.
01:19Our consent edition was the highest performing to date, while our pride edition pushed new boundaries for Snapchat content.
01:27The result? Building a safe space for our predominantly younger audience to explore, engage, and become empowered by our content.
01:36The rank of the resource-friendly theme model.
01:40The name of the service may be used for our only program.
