00:02Refinery29's award-winning Facebook Live team continues to spearhead industry leadership with its programming strategy.
00:10In 2016, Refinery29 created an always-on live channel, creating a loyal, recurring audience, familiarized with our weekly shows and
00:19beloved hosts, and hungry for real-time interaction.
00:22If you could kill anyone's character off the show, who would it be?
00:26In 2017, we kicked it up a notch and gave our viewers more.
00:30More direct access to their favorite celebrities.
00:35More exclusive access to pop culture zeitgeist moments and first-look movie premieres.
00:40What is your personal mantra?
00:42Breathe and let the joy in.
00:43Pick up your cameras, girls.
00:45More cause-worthy content that empowers our audience to better the world.
00:49You can't help but be outraged right now.
00:52We infused our programming with Refinery29's mission-driven ethos, bringing inclusivity and diversity to every aspect of broadcast.
01:02Thank God.
01:03Thank God for that.
01:04Becoming bicultural and even bilingual.
01:06Yo soy muy orgullosa de ser Latina.
01:08What does being Latina mean to you?
01:10Ah, well, it's who I am.
01:11¿Quién soy?
01:12We leveraged our Facebook Live franchises to create new revenue opportunities with brand partners.
01:18Activating over a dozen Facebook Live sponsor broadcasts.
01:21So, cheers to Sexy Ruby.
01:25Hello.
01:26Guess it.
01:26The result?
01:2815 million engaged viewers.
01:30Engagement rates three times above industry average.
01:34Cheers, guys.
01:36Refinery29 Facebook Live creates the ultimate lean-in viewing experience for our global audience.
01:42Join us as we continue to broadcast from everywhere she wants to be.
01:46The rooms cannot speak with she wants to be.
01:47We functions at the site of California Station.
01:47The райona interior living continues to be.
01:48Trans Respondent, California Station, California Station.
