01:11It's taking series that we love like Captain Crunch and Fruity Pebbles and turning into
01:15the little grown-up modified versions of a drink.
01:47So, my personal favorite is the Captain Crunch bourbon.
01:50I love Captain Crunch.
01:51It's a classic, sir.
02:02So, Knitty's is a place that we always wanted but could never find.
02:06We started our fashion brand on 39th Street and this is kind of our coming home.
02:10The name Knitty's actually comes from the nickname that my great-grandmother, who was 115, gave
02:15to my father as a kid.
02:17So, it's an homage to her.
02:18It's also a group project between my father and mother and my brother and I.
02:22Knitty's is pretty much the well-marinated, brewed-up idea that we've had for like going on two years now.
02:33So, we'll be right back.
02:57So, we'll be right back.
02:59Amen.
