00:01Beautiful hair is hair that does what you want it to do, that shows who you
00:05really are, and that can change just as much as you change every day.
00:11Welcome to Pantene. Have you ever wondered how to get overworked,
00:15over-processed, and over-styled hair back in shape? We're here in Mason, Ohio
00:20learning all the ins and outs of Pantene's intense rescue shots. So good
00:25at rescuing hair they noticeably repair damage in just one use, turning dry,
00:29brittle hair soft, shiny, and more resilient. Hi, I'm Dr. Jenny Thomas. I am
00:37a scientist with Pantene studying what people use and what we need to be
00:43developing to meet the needs of women around the world. Pantene's intense rescue
00:49shot came about because we're seeing so many more women want to play with their
00:54hair. So colors, different styles, day in and day out. It's a really deep treatment.
01:00It restores hair, it can repair extreme damage, so that it can free you up to play
01:05with your hair the way that we know so many women want to do.
01:12I'm Stephanie Riley and I work here in the Beauty Microscopy and Imaging Lab at
01:18Pantene headquarters. Some of the research that we do here with Pantene
01:25is we actually look at a wide variety of hair. And the reason why we do that is
01:30because each woman will actually have a different experience with the products
01:34that we formulate. Once we have the sample on the inside of the microscope,
01:39we'll actually use the instrument at various magnifications. And we use that in
01:44order to see what's happening at the cuticle edge of the hair so that we can understand
01:49how the products either deposited or were absorbed into the hair.
01:57My name is Dr. Sherry Swanson. I have a PhD in biochemistry and I work on the formulation
02:03and products research part of Pantene.
02:07We do a lot of interaction on the formula itself to get it right for each consumer.
02:13It's a very thick, luxurious formula. When you squeeze it out, it's really thick and cushiony,
02:19but when you start to use it, it breaks down in the shower.
02:23The special parts of it are the lipids. So your hair naturally is made of protein and
02:27naturally occurring lipids. However, those are very fragile. And if you do damage to your hair,
02:33and that could be coloring or cutting it or brushing it, you might destroy those lipids. By putting lipids
02:39back into the formula and re-depositing them on your hair, we can restore what you naturally had,
02:44which makes your hair feel better.
02:48I'm Dr. Christina Ganzel.
02:54We test on a multitude of different hair types and textures throughout the world,
02:59so we can develop the best product for them.
03:02This is our inner fiber friction test method. You have two pads that have the surface energy of skin
03:10and the suppleness of skin. And essentially they're pressing against the hair that's on the instrument
03:16and sliding it back and forth to look at the friction. With the Intense Rescue Shot,
03:21you're going to have a lot less friction on the hair and it's going to be a lot softer and
03:25smoother.
03:26This is our triple comb instrument and what it simulates is the combing either of a wet truss or a
03:33dry
03:34truss. And you're looking for things like how hard is it to comb through the hair and can I get
03:40conditioning all the way to the tips?
03:47Hi, my name is Steve Hendricks. I'm a senior scientist in Beauty Measurement Sciences.
03:51I measure how products interact with humans' hair. I do research on every hair product you can think
04:00of from around the world. So this is wavy, frizzy, moderately damaged hair. It's got some physical
04:06damage to it. It was originally treated with just a shampoo. And then combing through this hair can be
04:13really difficult. I'm actually bending the comb more than no human being would actually do this to
04:19themselves. So this is without the product. And this is actually very concentrated. So if I take
04:28just a little bit and then I just milk it in for 30 seconds,
04:37just a little bit more. And then not only should I be able to take my coarse comb straight through,
04:41but also the fine tooth comb and it's completely combable.
04:50Thanks for spending the day with us learning all about Pantene's Intense Rescue Shots,
04:54their most powerful repair product yet.
