00:01Hi, I'm Annie Georgia Greenberg, New York editor of Refinery29.
00:05And today we're at H&M on Fifth Avenue, where Anna De La Russo is launching her line of diamond
00:10-encrusted jewels and golden shoes.
00:13Let's see what everybody's picking up today.
00:14What is your name?
00:16Jacqueline Iverone.
00:17Do you work at H&M? What were you doing at H&M? I know I see that you're already
00:20sporting the ADR earrings.
00:22Yeah, yeah. This is my story. I get up early this morning, get here at 7 a.m., get a
00:27bracelet, not till 9.45.
00:28I have a meeting at 10, so I can't go.
00:30So I dart over the other H&M, where they're knocking out bracelets.
00:34I'm waiting on line, on the second group to go in, and all the suitcases were gone.
00:39Oh my God.
00:40I'm devastated, so I ran back here like a psycho person, and I begged them to give me the window
00:45to display one.
00:46You know what?
00:47If I don't have it, I'll cry.
00:47She needs it. She needs it, H&M.
00:50I bought the sunglasses, I bought the emerald earrings with the matching necklace, and I bought these.
00:54And all I need is a suitcase, and I'll be fashionable and I'll love it.
01:03So what are your names?
01:05I'm Stephanie.
01:06And I'm Margot.
01:07Did you come to H&M just for the Anna De La Russo collection today?
01:11No, we just walked by on an accident, and yeah, it looks appealing.
01:15Serendipitous. Yeah, it does look appealing.
01:17What did you get today?
01:18I bought a sunglasses.
01:20Can we see them?
01:20Of course.
01:22The signature diamond-encrusted gaiter specs.
01:26Yeah.
01:26And it kind of goes with your jacket.
01:28Who makes your jacket?
01:29Zara.
01:30Love it.
01:31And your cape?
01:32This is from Juicy.
01:36What's your name?
01:37Seven Grooms.
01:38And what do you do?
01:39I'm an analyst at Time.
01:41And so you snuck out to get some Anna De La Russo.
01:44Yes, I do.
01:44True or not true? Fess up.
01:45True. Very true. Very true.
01:46Shame on you.
01:47Shame on you.
01:48No, no shame.
01:48Shame.
01:49No, I got a shot.
01:50And so what did you get?
01:52I actually didn't get anything from her.
01:54I got a skirt, though.
01:55Whoa.
01:56I got a skirt.
01:57Recall.
01:58You did get something from her.
02:00I got a skirt.
02:01This is awesome.
02:02What are you going to do with this?
02:03That skirt's nice, too.
02:04My friend's playing at WNBA, so they're having a party at Greenhouse tonight.
02:07If anyone wants to know.
02:08And are you going to bring this with you?
02:10Yes, I am.
02:11Oh, my gosh.
02:14Michael and Bruna, and what do you guys do?
02:17We're both, are you a fashion merchandising major?
02:19Fashion marketing at LAM.
02:20Yeah, and I'm fashion merchandising.
02:22And so what do you guys think of the packaging, the advertising, everything that ADR is doing
02:27at H&M?
02:27I'm absolutely obsessed.
02:29She just did such an amazing job.
02:30She's not even a designer.
02:31Like, we were discussing this.
02:32She's not even a designer, and she knows exactly what the people want.
02:34And she's just so stylish as an icon herself.
02:37And it's just amazing that she can do this.
02:45Well, we've met a lot of die-hard Anna Della Russo fans.
02:49We are now fans, too.
02:51And it looks like it's about to fashion shower, so I think it's time to go.
02:54See you next time.
