00:00You have to stay true to your original vision and the purpose, but you also have to take in what
00:08the consumer or the customer is telling you, because they're only going to make you better.
00:12And that feedback allows you to really shape and mold your company to make it relevant and really meet the
00:22need or the demand or the white space.
00:24Because if you're just doing something that's already been done before, then why do you exist?
00:28And so it allows you to be nuanced and specific, and that gives you also an advantage in the marketplace
00:39where you can't be replicated and you can really own who you are.
