Taco Bell Same-Store Sales Outperform Fast-Food Industry

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Taco Bell’s US same-store sales have outperformed the fast-food industry since late September following a summer cyclospora outbreak, parent company Yum Brands said, AP reports. In July, health officials linked the outbreak to lettuce from Mexico served at Taco Bell locations in five states, while supplier Taylor Farms recalled iceberg lettuce from central Mexico. The CDC recorded 12,883 cases before declaring the outbreak over on September 11. US same-store sales fell 4% in July-September, while international sales rose 5% from a year earlier. Disclosure: This video contains stock footage and content created or enhanced using AI-assisted tools.

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00:00Taco Bell's U.S. sales are climbing again after a tough summer.

00:03In mid-July, federal health officials traced a cyclospora outbreak to lettuce from Mexico.

00:09That lettuce was served at Taco Bell locations in five states.

00:12The CDC warned against eating shredded iceberg lettuce from those restaurants.

00:17The states were Indiana, Kentucky, Michigan, Ohio, and West Virginia.

00:22California supplier Taylor Farms recalled iceberg lettuce from central Mexico.

00:27The CDC recorded 12883 related cases before declaring the outbreak over on September 11th.

00:34Taco Bell's U.S. same-store sales fell 4% from July through September.

00:39International sales rose 5% over the same period.

00:43But since late September, U.S. sales have outperformed the fast food industry.

00:48Parent company Yum Brands credits app-based deals for loyalty members.

00:52Its value menu helped, too, with gas still averaging over $4 a gallon.

00:56The chain calls it a rapid recovery.

00:59Disclosure.

01:00This video contains stock footage and content created or enhanced using AI-assisted tools.

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