00:00In 2015, Porsche opened the first Porsche Experience Center in North America in Atlanta.
00:07A place where fans can experience the fascination of the brand firsthand.
00:13Located in the immediate vicinity of the world's busiest airport,
00:16the center is less than a two-hour flight away for around 80% of the U.S. population.
00:22Since then, over 540,000 guests have visited the facility.
00:27Around 118 million euros were invested in the project,
00:30which, in addition to the Driving Experience Center,
00:33also includes the headquarters of Porsche Cars North America and the U.S. home of Porsche Classic.
00:39At its heart is a roughly 2.6 kilometers long test track,
00:43which was expanded in 2023 with a new Western track.
00:48Together, the two offer around 4.7 kilometers of varied driving fun.
00:53Inspired by legendary roads such as the NĂŒrburgring, Laguna Sica, and the Tale of the Dragon.
01:01More than 800 employees ensure that the Porsche Spirit is lived out every day on over 22 hectares.
01:09In addition to a restaurant with a panoramic view of the track,
01:12there is a heritage gallery with over 200 rare models,
01:16a simulator lab for virtual driving experiences and event areas
01:19that are used for business meetings, weddings, or film productions.
01:24More than 20 film and television projects have already been realized here.
01:31The Porsche Experience Center at the Hockenheimring has been offering a comparable experience since 2019.
01:36A 2 kilometers long handling track, an off-road course,
01:41a driving dynamics area, and an area for driver assistance systems are available on around 44 hectares.
01:49The range of services is supplemented by modern presentation rooms,
01:53a stylish restaurant with a view of the track and event areas for a wide range of events.
01:58Here too, Porsche becomes an interactive experience with training courses,
02:02coaching sessions, and direct access to the legendary Hockenheimring.
02:06A place where technology, emotion, and tradition come together in every corner.
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