00:00I mean, we look at so many different signals that you can't just reduce it to, you know, one
00:04core trait. And I actually think that is a feature, not a bug, in that it then becomes impossible to
00:11gamify, you know, how you show up in a perplexity answer. And I think this is where a lot of
00:16traditional search went sideways, is the SEO game, it just broke trust in what you're seeing on the
00:25results page. And preserving trust, particularly as AI gets more powerful and more intelligent,
00:31trust is going to be the most scarce asset. And we're going to really focus on preserving that.
