00:00What are dicas of skincare, exercise routines and elections in Brazil have in common?
00:05Well, the answer is quite simple than we imagine.
00:08Influencers.
00:09And some of them even are real.
00:11People who convinced millions of Brazilians about what to buy, what to wear and what to watch,
00:16now talk more about another thing.
00:19How to vote.
00:20And personalities created by artificial intelligence also enter this area.
00:24In one of the biggest markets of social media in the world,
00:27this influence can make a difference in outubro.
00:30More than 63% of Brazilians call influencers for news and politics,
00:35according to a study from Atlas Intel.
00:37And more than 70% believe that influencers can, in some way,
00:41affect the way people vote.
00:43Well, the Brazilians have tried to impose limits on this power.
00:47Since the last few years, electoral campaigns are prohibited
00:49to pay creators of content for political support.
00:52But now there is a new element.
00:54Alguns desses influenciadores nem sequer são humanos.
00:57Criadores gerados por IA podem produzir conteúdo político 24 horas por dia,
01:02criando um novo desafio para autoridades eleitorais e o TSE.
01:06Enquanto 158 milhões de brasileiros se preparam para votar,
01:10a disputa pela presidência não acontece apenas nos palanques ou nos debates eleitorais.
01:14Ela acontece também no seu feed do TikTok e do Instagram.
01:17Até a próxima!
01:17Tchau!
01:18Tchau!
01:18Tchau!
01:18Tchau!
01:19Tchau!
01:19Tchau!
01:19Tchau!
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