00:00I think there are many reasons in my mind.
00:05I mean, when I'm talking about social media,
00:08every artist is that they can instantly grab attention.
00:12Guns, gangsters, or violence.
00:15I used a natural shock value, and I used a lot of people.
00:19Sometimes, there will be a trend.
00:22If you see an artist, you can use the formula.
00:26If you see an artist, the song is very viral.
00:28You can see an artist.
00:31If you see an artist, you can copy it.
00:36It's a trend.
00:39But it's true that the Punjabi music's identity
00:42is not just gangster culture.
00:44It's our music, which is rich culture, emotions, and stories.
00:49You can work with them.
00:51There are many songs without guns, without gangsters,
00:56and the theme of the people who are super-hit.
00:58There are many great singers,
01:01who have great songs.
01:04I think there is a trend that falls on.
01:09Yes, it's true that the effects of the people.
01:12I don't want to say that artists don't have creative freedom,
01:15but the artists don't have their own art express.
01:20But when you become a public figure,
01:23the young people, the young people,
01:25they follow their youngster,
01:27they have a little responsibility.
01:28They have a lot of stories.
01:30And the song is only a fictional character
01:33or a story.
01:34It's a context.
01:36But the violence, the weapon, the success, power,
01:40the style, the symbol, which is glorified,
01:44the artists need to think about it.
01:46And the audience, the youth, the young men and children,
01:51they have to find a way to think about it.
01:58And how can we perceive this thing?
02:13How can we perceive this?
02:15So you can see the old songs that you can listen to today.
02:18It's like you can listen to the songs that you can listen to today.
02:22That's why I don't mind that Gangster Image is a hit song formula.
02:27I think that the industry has a responsibility for each part.
02:33Producers and labels naturally promote content to the audience.
02:38Because everyone wants to reach their own product,
02:40so that people can see, like and share.
02:45So it's commercially successful.
02:49If you have a particular type of content,
02:53you can ask them again.
02:55Because it's a part of the business.
02:58I don't want to ignore my responsibility.
03:02The audience is mature.
03:03And that's how it becomes.
03:04Everybody understands the content.
03:09So the artist is not able to control their thinking.
03:15Everyone is a listener.
03:19Some people like emotional songs.
03:21Some people like romantic songs.
03:23Some people like chakvay songs.
03:24So everyone is their own vibe.
03:26But this is true that the artist's influence is very important.
03:32They are role models.
03:34Today, the youngster will follow the artists and see them.
03:40That's why I need to give the freedom and responsibility.
03:46Punjabi music is a great world.
03:50It's a rich culture.
03:52You know?
03:54Sort of family emotions, love stories, friendship, Punjabi culture, heritage, youth struggle, dream, migration stories, success journey.
04:07The relationship is a lot of real stories.
04:10I'm the young generation.
04:13Our problems, aspirations,
04:19They say that their own things, their own problems, their aspirations, artists, their real life stories,
04:28music, motivation, self growth, family bonding, Punjabi identity, village life, modern Punjab,
04:40they youth, they dream work, they have a powerful impact.
04:46So I will tell you that it's not entertainment, it's a culture we create.
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