Skip to playerSkip to main content
  • 30 minutes ago
29Rooms is Refinery29‘s annual, magical multi-sensory installation celebrating style, culture, and technology during New York Fashion Week. This year‘s theme, ’Powered by People“ focuses on how individuals can create change both big and small and translates to a creative and immersive experience that encompasses themes of fashion, tech, art, cinema, culture and theater.
Transcript
00:00Fashion Week. It's notoriously exclusive and to many feels untouchable.
00:06At 29 Rooms, we lift the rope to create an inclusive experience that lets imagination and creativity run free.
00:16Welcome to our immersive funhouse of style, culture, and technology.
00:24We teamed up with 11 brands and 21 visionaries across every medium to transform an abandoned warehouse in Bushwick into
00:37a soul-stirring, awe-inspiring, hyper-interactive dream world.
00:42And we made it free and open to the public.
00:45Over three days, we encouraged 11,000 visitors to live stories worth telling.
00:52To create, express themselves, and own their power.
00:58It made a huge impression, reaching one in every two Instagram users.
01:09One billion press impressions.
01:14And 250 million social interactions.
01:23Everyone was a VIP and got to shine their light, believe in magic, move, and be moved.
01:35They came, they saw, they powered 29 Rooms.

Recommended