R29 Intelligence Sizzle Reel Bug

Transcript

00:00Refinery29 is a catalyst for women to feel, see, and claim their power.

00:04We depend on connecting with and understanding our audience every single day.

00:09Introducing Refinery29 Intelligence, where we engage with women day in and day out,

00:14using research and consulting to bring brands into the conversation in meaningful and relevant ways.

00:20We challenge stereotypes, debunk stale perceptions, unearth sentiments,

00:25and continuously push the boundaries of what it means to truly know women.

00:32So if you want to connect with them, you come to us.

00:35When Gatorade found that teen girls were dropping out of sports at a higher rate than boys,

00:40they came to Refinery29 Intelligence to understand why.

00:43So we designed a study to investigate Gatorade's hypothesis and test additional cultural influences.

00:49Gatorade used the research findings to launch Sisters in Sweat,

00:52an initiative to remind teen girls of the life skills developed in sports.

00:56Featuring superstar Serena Williams.

01:00Just like it taught me, sports will teach you to be strong.

01:10Refinery29 Intelligence continues to successfully fuel brand partnerships and connect with women in all areas of their lives.

01:17We helped a major tech company improve its new digital assistant product and develop the accompanying creative platform and content

01:24program.

01:24We teamed up with Amazon to find out what women are looking for in fashion entertainment to inform their new

01:30show, Style Code Live.

01:31We worked with Keds to test their campaign creative and identify a more personal communication strategy.

01:36We took our secret sauce to social to Puma to help shape the brand's content priorities by channel.

01:42And we continue to tap into both our existing knowledge of young women and our ongoing conversation with them

01:47to spark new ways of thinking, push boundaries, and propel positive change for business, consumers, and the cultural landscape.

01:56Refinery29 Intelligence

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