00:00Linguists call it vocal fry.
00:02We work really hard.
00:05That throaty, crackly voice used by some of today's biggest pop culture stars...
00:09You have to dress so you can make a quick getaway.
00:13...can, according to some studies, cause cracks in the career paths of young women by making them sound less competent.
00:20I don't know every single friend of ours.
00:22I just wanted to let you know that I'm really, really excited that it's you.
00:24I'm going to stalk you over social media for like the last few months.
00:27We associate culturally vocal fry now with young women.
00:33So immediately we say, oh, it must be problematic, it must show weakness, it must show insecurity.
00:40But actually it has a lot of different uses.
00:46It's like being wrapped up in the character's skin.
00:49Yeah, if I can be accused of anything at all, I'm not, yeah, I'm not the most, uh, outgoing and
00:58boisterous.
01:00Um, seeing the ship and just being on it on an everyday basis was, there was certain moment, I mean
01:06not all the time, but there was definite certain moments where I felt like, wow, I'm really here.
01:12That's the deal. Take it or leave it.
01:16Man, I didn't have that before. I was just kind of thinking that things were just happening cause I was
01:20talented and I had a nice smile.
01:21I think social media's, uh, massively important.
01:24You kind of take that on board when you decide to do this, that there's going to be a certain
01:28element.
01:29Um, they send me a lot of cover clients, like boxes.
01:33So do you just wear them once and just throw them out?
01:35Yeah.
01:35Do you seriously?
01:36Yeah.
01:36No way.
01:37I definitely don't wear them twice.
01:39That has such an immediacy to it that I feel like that's the special power that radio can bring to
01:45something like that.
01:47I can tell you, if you're looking to, uh, improve your, the sound of your voice, you're on a lot.
01:58And you just may humbly feel like that's pregnant.
01:58You don't do this company, I I have a little secret.
01:58Yes, I do.
01:58You'll feed each other, but you're going to get the憤аль.
