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Toyota bringt die Marke Scion zurück und präsentiert bei der offiziellen Scion by Toyota Main Presentation seine neuen Fahrzeugkonzepte. Im Mittelpunkt stehen der kompakte Scion KEI-01 Pickup sowie das SxS Concept und das BKE Concept, die unterschiedliche Ansätze für die Mobilität der Zukunft zeigen.

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✅ Source: Toyota

👉In diesem Video seht ihr die vollständige Präsentation von Scion by Toyota mit allen vorgestellten Fahrzeugen und den Hintergründen zur Neuausrichtung der Marke.

Der Scion KEI-01 ist ein ultrakompakter Nutzfahrzeug-Pickup mit 660-cm³-Dreizylinder, Allradantrieb und rund 272 kg Nutzlast. Ab der zweiten Jahreshälfte 2027 soll er zunächst für gewerbliche Flottenkunden in den USA erhältlich sein.

Das Scion SxS Concept setzt dagegen auf einen Hybridantrieb mit über 300 PS und ausgeprägte Offroad-Eigenschaften. Das BKE Concept beschäftigt sich mit neuen Möglichkeiten der individuellen Mobilität.

Die komplette Veranstaltung zeigt, welche Ideen Toyota mit der wiederbelebten Marke Scion verfolgt.

#Scion #Toyota #KEI01 #tuningblog - das Automagazin

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Motor
Transkript
00:07Good evening, everyone.
00:10Welcome.
00:11It's wonderful to have members of the media, our fleet buyers, with us tonight.
00:16Okay, let's jump in.
00:18To kick things off, please welcome the Global Head of Design
00:21and Chief Branding Officer for Toyota Motor Corporation, Simon Humphreys.
00:34Thank you, David.
00:36Can't stop.
00:37Yeah, thank you, David.
00:39And good evening, everyone.
00:40It's great to be back here in Texas, a place that's never been afraid to think big.
00:46Now, at Toyota, we've always been driven by product, but product itself is driven by people.
00:54Now, that may sound obvious, but it's a fundamental to the way we think about our brands
00:59because we don't just design for an average.
01:02We design for someone.
01:04We try to see the world through their eyes, where they live, what they need, what excites them.
01:11We create something with character exactly for them.
01:15You can see that in our adventure-ready Takuma in the USA,
01:19or our boldly expressive Crownsport in Japan,
01:23or the endlessly adaptable Hilux Champ in Thailand.
01:27Very different vehicles, very different people, but all unmistakably Toyota.
01:34Yet some experiences need a world of their own.
01:38From the very beginning, Lexus was created to rethink the way things are done,
01:43through experience, service, and their relationship with the customer,
01:47and occasionally through something like the LFA.
01:50As the world moves faster, Lexus will move with it.
01:56One way you can discover a future of luxury shaped entirely around you.
02:01But for some people, moving forward means moving faster.
02:06GR was born from Accio Toyota's belief that roads make cars,
02:11and that motorsport makes both cars and people better.
02:16GR is built at the racetrack, but it lives through a community.
02:21Drivers, engineers, mechanics, and enthusiasts, all pushing one another forward.
02:27And there's one more world that occupies a place all of its own.
02:34Century.
02:35A very different understanding of what ultimate luxury can mean.
02:40Century, Lexus, GR, Toyota, and of course, Daihats.
02:46Very different brands for different people.
02:50Together, they cover an extraordinary breadth of the automotive world.
02:56Now, the automotive world, that distinction is important.
03:01Because when we return to the start, the purpose of everything,
03:05people and their desire for mobility, doesn't begin and end with the car.
03:10There's so much more beyond it.
03:13And that's where Scion by Toyota comes in.
03:17Now, some of you will recognize the name.
03:21More than 20 years ago, the original Scion gave a generation access to something
03:26the automotive mainstream wasn't offering.
03:30You didn't simply buy a Scion.
03:32You made it your own.
03:34At the time, that was quite rebellious.
03:38But that Scion still existed within the boundaries of the automobile.
03:42At this time, we're setting out to do something different.
03:47To go beyond those boundaries and to redefine them.
03:51This is not a reboot of Scion.
03:55As Akio Toyoda said to me,
03:57why not bring these new ideas for new mobility solutions together under the Scion name?
04:03To take that same experimental spirit and point it somewhere new.
04:10In fact, some of you may already have noticed the first science edit at CIMA last year with the Scion
04:1701.
04:18It was a glimpse, but it was also a statement of intent.
04:22As human beings, we've always been wired to be curious.
04:27To have this innate desire to push a little further.
04:31To ask what else is possible.
04:35To want to know what's beyond.
04:37With Scion by Toyota, beyond starts right here.
04:42Beyond roads.
04:43Beyond boundaries.
04:45Beyond measure.
04:47Scion by Toyota gives us the freedom to expand the horizon of mobility itself.
04:52We call this horizon our Freedom Lab.
04:56A place to experiment with what's next.
04:59Beyond the challenge.
05:01Beyond convention.
05:03And maybe even beyond blueprints.
05:05A place where new ideas can evolve into something meaningful.
05:09Something our customers can really make their own.
05:13Scion by Toyota will provide the starting point.
05:16But beyond finishes with you.
05:18Where that's beyond permission.
05:20Beyond limits.
05:22Beyond imagination.
05:24Use it in a way we have not imagined.
05:27Put your mark on it.
05:29So perhaps Scion by Toyota is an unwritten book.
05:31We know the first few pages.
05:34We know why it needs to exist.
05:36We may not know every chapter, but we do know where to start.
05:41And how that takes shape from here will vary for different parts of the world.
05:46Now, here in the US, a country of vast open landscapes where nearly 70% of the land lies beyond
05:55the road.
05:56That's quite an invitation to explore, isn't it?
05:59Especially from behind the wheel of our adventure-ready, side-by-side concept.
06:05So why not start there?
06:07But we've also been exploring how our bike concept could extend your adventure when the road can take you no
06:14further.
06:15Going beyond doesn't always mean thinking bigger.
06:19Sometimes it's about making more possible with something smaller, like our K01.
06:26Now, of course, we've been thinking in all shapes and sizes.
06:30Some of what we've created may feel familiar, and some of it perhaps less so.
06:36But each one starts in a different place.
06:39And each one takes us somewhere beyond the expected.
06:43And now, perhaps it's time to see beyond take shape.
06:48Because imagining the possibilities is one thing, and actually building them, well, that's where the fun starts.
06:54And who better to take you through it than the man behind all of these concepts, Don.
06:59Come on down.
07:00Over to you.
07:08All right, I guess I'm the mad scientist behind the Freedom Lab.
07:14Thank you, Simon.
07:15Good evening, everyone.
07:16Thank you for joining us tonight.
07:18As an engineer at Toyota, I spend a lot of time thinking about how people get around and how mobility
07:25can serve them better.
07:26Sometimes that means improving the vehicles people already use.
07:31And sometimes it means asking entirely new questions about where mobility can go next.
07:38That spirit of exploration is a big part of what brings us here today.
07:43Simon just shared the vision for Scion by Toyota.
07:48Now, I'm going to take a deeper dive into how that vision is taking shape through two very different but
07:55connected concepts.
07:56Let's start with the side-by-side concept.
07:59In North America, this market has been growing fast, especially when it comes to sport-oriented vehicles.
08:06And those vehicles got bigger and more powerful.
08:09We started asking ourselves, what could Toyota bring to the adventure?
08:14That question got us thinking and building.
08:18With Toyota's off-road experience and high-quality parts already on our shelves,
08:24we saw an opportunity to bring something exciting and meaningful to this space.
08:29So when we unveiled the Scion 01 concept at last year's SEMA show,
08:35we wanted to find out if customers would welcome Toyota into the side-by-side world.
08:41Would they connect with what we'd created?
08:44The answer? A resounding yes.
08:48Since then, we've really hit the road and beyond,
08:52evaluating the concept in all kinds of challenging environments.
08:56In fact, when you get a chance to take a closer look,
08:59you'll see evidence of how hard we've been pushing the limits of this concept.
09:05All in the name of finding out what's possible with this design.
09:09Through our testing and gathering feedback from professional drivers,
09:14including our very own master driver, Akio Toyota,
09:18we've continued to refine the concept in the spirit of Akio's call
09:23to drive, sometimes break, fix, and learn.
09:29From the beginning of development, we kept two key words in mind.
09:44To me, exhilarating means eye-watering acceleration and superior off-road performance.
09:52The side-by-side concept utilizes our hybrid Tacoma powertrain,
09:57which delivers plenty of horsepower and torque right where you need it.
10:02The result is the kind of immediate, powerful response you want in a serious off-road machine.
10:10But power alone is not enough.
10:12To make the performance usable,
10:14this concept needed a purpose-built chassis that could put that power to the ground.
10:20That's why it features 26 inches of suspension travel,
10:2535-inch tires,
10:27and 17 inches of ground clearance.
10:29Now, these are all best-in-class,
10:31and they are there for one reason,
10:35to make sure the capability is real.
10:38At the same time,
10:40the side-by-side introduces a different kind of off-road experience,
10:44silent mode.
10:45It allows the vehicle to navigate trails on battery alone,
10:50which creates a new way to engage with nature,
10:54one that is quieter and more immersive.
10:57It's a great example of how electrified technology
11:00can expand the experience of adventure.
11:04And then there's the second word,
11:06confidence.
11:07Confidence is core to every Toyota.
11:10We have to guarantee that customers can explore rugged terrain
11:14and come back safely.
11:16That's why our frame and cage design have been carefully engineered
11:20for high strength,
11:21and why every major component is being developed
11:25with the durability our customers expect.
11:28The side-by-side concept is more than an idea.
11:31It's built with real performance credibility
11:34and a clear off-road purpose.
11:36And it's designed to spark a conversation
11:39about where off-road mobility could go next.
11:43Toyota will keep pushing the concept forward,
11:46exploring how it could give enthusiasts
11:49an entirely new kind of off-road experience.
11:53And what we learn won't stop with the side-by-side.
11:56Just like we use lessons from the racetrack
11:59to build better vehicles,
12:01we'll bring our truck technology and know-how
12:04to this brand.
12:05Then take what we learn along the way
12:08to make our trucks even better.
12:11Now, let's talk about the bike concept.
12:14It's a collapsible electric two-wheeler
12:17created around a very practical challenge.
12:20How to make short-distance mobility easier,
12:24more useful,
12:26and more seamlessly integrated into everyday life.
12:29It folds to fit into any of our vehicles
12:33with the range and storage to help you get more done.
12:37This concept began several years ago
12:40with a small team of chassis and electrical engineers
12:42who wanted to create a practical solution
12:46to real mobility needs.
12:48Along the way,
12:50they tested early prototypes,
12:51gathered sometimes too candid customer feedback,
12:55and kept improving the design.
12:57The version we have here today
12:59is lightweight, refined,
13:02and folds in about 30 seconds.
13:04In fact, it's so compact,
13:06it can even fit into the trunk
13:08of a GR86 sports car.
13:10So the bike could be used
13:12for last-mile transportation,
13:15or as we like to think of it,
13:17as going the extra mile
13:18for getting around campsites,
13:21running errands,
13:22or in the case of the GR86,
13:24serving as the ideal pit bike.
13:26And don't worry about running out of juice.
13:29If, like many Toyotas,
13:31your vehicle is equipped with a 110-volt AC outlet,
13:34it can be charged up
13:36and ready to go when you need it.
13:39This concept also reflects
13:41a broader sustainability mindset.
13:43For short trips,
13:45it offers a practical alternative
13:47to larger vehicles,
13:48helping reduce carbon emissions
13:50by matching the vehicle to the journey.
13:52It also connects directly
13:55to the challenge Toyota set
13:57for itself years ago
13:59to think beyond
14:01the conventional automobile
14:02and define mobility
14:04in a broader way.
14:06It's a small vehicle
14:07with a big idea behind it.
14:09The bike concept
14:11is another step
14:12in Toyota's journey
14:13to becoming a mobility company,
14:16creating practical solutions
14:18to make everyday life
14:19a little easier.
14:21The way this product
14:22has come together
14:23also reflects
14:24something deeply Toyota.
14:26Learning from real-world experiences
14:28and finding ways
14:30to make things better.
14:32For example,
14:33take the rear fender.
14:35We improved it
14:36based on feedback
14:37from Akio himself.
14:39He rides it often
14:40and noticed
14:41that the fender
14:42on our early prototype
14:43was too small
14:44and his back got wet
14:45whenever he rode
14:46through puddles.
14:47Not a good look
14:48for a chief engineer.
14:49It's a small detail
14:51but making the fender larger
14:52helps keep water
14:53from splashing onto riders.
14:55That's Kaizen.
14:57Continuous improvement
14:58in action.
15:00When you look
15:00at the side-by-side concept
15:02and the bike concept
15:03together,
15:04they're clearly
15:05very different machines.
15:07One is built
15:07for high performance
15:10and off-road adventure.
15:12The other,
15:13built for compact,
15:14practical,
15:15last-mile mobility.
15:17But they share
15:18the same essential purpose
15:20to expand
15:22the meaning
15:23of mobility.
15:24Together,
15:25they offer
15:26an early look
15:27at how Scion
15:28by Toyota
15:29can approach mobility
15:30from multiple directions
15:32while still reflecting
15:34Toyota's core strengths.
15:36Now,
15:37we're excited about
15:37what these ideas represent
15:39and we're even more excited
15:41about where
15:42they can take
15:43the Scion
15:43by Toyota brand.
15:45And now,
15:46it's my pleasure
15:47to hand things back
15:48over to Dave
15:49to talk about
15:50another element
15:51of Scion by Toyota.
15:52Dave?
16:00Thank you, Don.
16:02So, you got one
16:04that brings
16:04the thrill of the trail
16:05and the other one
16:07that puts a little
16:07electric zip
16:08in your ride
16:09to get around.
16:11Both make getting outside
16:13a lot more tempting
16:14and fun.
16:15And that spirit
16:16of adventure
16:17brings us
16:17to what's next.
16:18Let's talk about
16:20a small truck
16:21with some
16:22big possibilities.
16:23The love
16:24for K-Trucks
16:25has really taken off
16:26and it got us thinking,
16:28what could our take
16:29on this segment
16:30look like?
16:31And what better way
16:33to introduce
16:33Scion by Toyota
16:34than with a truck
16:36that brings
16:37our defining question
16:38to life?
16:40What if we could go
16:41beyond the automotive
16:42mainstream?
16:44Well,
16:44you're looking
16:45at our first answer.
16:46Beyond starts here
16:49with the first product
16:50from Scion by Toyota.
16:52Its official name,
16:54K-01.
16:56It brings the brand's
16:58spirit to life
16:59with a compact vehicle
17:01designed to be
17:02affordable,
17:03capable,
17:04and adaptable
17:05to a variety
17:06of lifestyles
17:07and applications.
17:09This K-Truck
17:10invites people
17:11to explore
17:12what's possible
17:13and make it their own.
17:14This ultra-compact
17:17utility vehicle
17:18is intended
17:20for select
17:20use cases
17:21in the U.S. market.
17:23The vehicle,
17:24which originates
17:25in Japan,
17:26will be a right-hand
17:27drive truck
17:28equipped with
17:29a 660-cc
17:31three-cylinder engine,
17:33an automatic
17:34transmission,
17:35and four-wheel drive.
17:37It will be
17:38assembled
17:39at our plant
17:40in Indiana
17:40and is certified
17:42as a low-speed vehicle.
17:44As an LSV,
17:46it meets
17:46the U.S. safety standard,
17:48which sets
17:49its maximum
17:50top speed
17:51at 25 miles per hour.
17:54As you can see,
17:55K is small,
17:56it's highly maneuverable,
17:58and it's designed
17:59for utility
18:00and efficiency.
18:02Despite
18:03the compact footprint,
18:04it offers
18:05surprising capability,
18:07making it well-suited
18:08for light-duty hauling,
18:10agricultural work,
18:11facility maintenance,
18:12and short-distance
18:14operational transport.
18:16And it even has
18:17a fully enclosed,
18:19heated,
18:19and cooled cabin.
18:21The affordability,
18:23ease of use,
18:24and low operating costs
18:25will make it popular
18:27among small business owners,
18:29ranchers,
18:30and operators
18:31where space
18:32and efficiency
18:33are at a premium.
18:35As part of the pilot program,
18:38K01
18:39will initially
18:40be available
18:41to fleet customers.
18:42Sales are planned
18:44to begin
18:44in the second half
18:45of 2027
18:46through participating
18:48Scion by Toyota dealers
18:50selected
18:51from current
18:52Toyota dealers
18:53who we're identifying.
18:55Our aim
18:56is to expand
18:56distribution
18:57after the pilot program.
19:00And depending
19:00on market conditions
19:01and customer demand,
19:03we may consider
19:04retail sales
19:05at a later date
19:06through our Scion
19:07by Toyota
19:08sales channel.
19:09Before I move on,
19:11I want to recognize
19:12the chief engineer
19:14for the K01,
19:16Toshi Fuji.
19:24Fuji-san,
19:25thank you
19:25for coming here
19:26and thank you
19:28for creating
19:29such a great vehicle
19:30that will make
19:31a big impression
19:32with a small footprint.
19:33Thank you so much.
19:40This little truck
19:42is full of character
19:43and big possibilities.
19:45Now,
19:46as Simon mentioned,
19:47Scion by Toyota
19:48is about exploring
19:50new mobility possibilities
19:52and opening the door
19:54to fresh ideas
19:55and new directions.
19:56As we shape the brand,
19:58we'll keep asking,
20:00what could mobility
20:01make possible
20:02for people?
20:03How could it fit
20:05into their lives
20:06and help them
20:07do what they love
20:08or inspire them
20:10to try something new?
20:12Today is just
20:14the beginning
20:14and we can't wait
20:16to share what's next.
20:18That's what Scion
20:19by Toyota
20:20is all about.
20:21Imagining what's possible
20:23and opening the door
20:24to new ways
20:26to move.
20:27Beyond starts
20:28right here.
20:30Ladies and gentlemen,
20:31Scion is back.
20:43Scion is back.
20:59Scion is back.
21:17Vielen Dank.
21:32Das war's für heute.

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