00:00This isn't just any color. As a matter of fact, this isn't just red.
00:05This is Campari Red.
00:07But how did a color come to be named after an aperitif?
00:10Easy. It only took 160 years of red advertising.
00:30Campari presents See the Color.
00:32The first brand campaign to highlight our signature red.
00:39Shot with a black and white camera.
00:44Because our color is already in people's minds.
00:49They just need to see it.
00:59See the Color. The black and white campaign that makes you see red.
01:05Campari.
