00:00Just like the exterior design, proportions are incredibly important for the interior of a Jaguar
00:05and we've really emphasised the length through this car.
00:08Traditionally with our products, we would emphasise the width.
00:10In Jaguar, we do things differently, emphasising the length through the entire area of the cabin,
00:17really stretching those volumes from front to back to create a real sense of drama on the inside.
00:22We've then highlighted that even further with the bold use of our signature graphic.
00:26Three brass lines that run the entire way through the cabin,
00:28all the way along the door tops and right through the centre of the vehicle.
00:34Really from the base of the windscreen, splitting this unique dashboard in two,
00:37around the hallway down this incredible central spine, right to the rear of the load floor.
00:42That directly talks to those amazing exterior proportions,
00:45but more importantly for the interior, this really sets the foundations, if you like,
00:49for this beautiful clean flow of materials that we have in the car,
00:53running uninterrupted throughout the entire length of the vehicle.
00:55So I'd like to talk about a few of the key features that really make this interior so incredibly unique.
01:00And we start up here at the front, even onto the exterior, in fact, with the strikethrough graphic.
01:05If you notice, that doesn't finish on the exterior,
01:07but it actually continues through onto the upper dashboard surfaces.
01:11So we start to blur the boundaries between outside and in.
01:14Here we have our driver's display, 24-inch glass OLED screen, fully touch-operated,
01:20but also supported by the physical controls in the steering wheel.
01:23And it's here that we place all our driver-focused functions.
01:27And that gives us a great advantage.
01:29That means the central screen only needs to be home to those shared functions,
01:33the things you use on a day-to-day basis, much more frequently, such as audio and climate control.
01:37And as such, that means we can really reduce the size of that screen.
01:41We can place it lower in the cabin and have it fall very naturally to hand on top of this
01:45central spine,
01:47forming part of a very intuitive user experience.
01:49Then the seating position.
01:50This is really important to this car.
01:53Many modern EV packages leave you feel like you're sat on the car and definitely not within it.
01:58But it's incredibly important, this being a Jaguar, that that wasn't to be the case.
02:02So our engineering team went to great lengths when developing this package to create this absolutely perfect low GT driving
02:09position.
02:11But we wanted to elevate that experience, and we've done so in the way that the architecture wraps around you.
02:16As you look into the car, you can see we have a very slim, visually lightweight dashboard that sits that
02:21little bit lower in the cabin.
02:23We have this high central spine that runs alongside you the whole way through the car.
02:27But even down to the materiality, the textile that wraps up from the floor up into the door lowers, wrapping
02:33around you.
02:34Altogether, this creates a very cosseting, driver-focused environment.
02:37And the seat design itself.
02:39Again, we wanted to continue our philosophy of this clean, unbroken flow of materials through the car.
02:44But in order to do that on the seat, again, we needed to do something a little bit different.
02:48So we employed a new bonding process.
02:50One that allows us to use larger pieces of material on the seats without the need for additional split lines
02:55and seams.
02:56And the result is this beautifully clean aesthetic that you can see here.
03:00And then when we wrap the back of the seats with this luxurious Cavadrat textile,
03:03we end up with something much more close in inspiration to a beautiful lounge chair rather than traditional automotive seating.
03:09So we place the clear side display here for two specific reasons.
03:14Firstly, for moving from the traditional location where you'd expect to see it up here,
03:18just simply really improves upward visibility out of the car.
03:20Especially when you consider this low GT driving position and the very fast windscreen angle of the vehicle.
03:27Secondly, we are placing it here, just within your peripheral vision at the base of the windscreen
03:31and at the same height as the exterior door mirrors.
03:34It just has great advantages in terms of that focal adjustment from looking at the screen to looking out at
03:40the road ahead.
03:42We've also placed the display within a full-width panoramic soundbar.
03:46So we've brought the speakers from those traditional low-down locations up high
03:50to create this incredibly immersive wall of sound at the front of the cabin.
03:55But aside from the incredible audio benefits that brings,
03:58that also really reinforces the design as well.
04:00Because it means we can remove traditional plastics and speaker grills from the door lowers
04:05and let the beautiful flow of materials continue in the lower part of the cabin.
