Egypt is stepping up efforts to attract Chinese tourists as it pursues an ambitious goal of welcoming 100 million visitors annually. With its ancient pyramids, historic temples and world-renowned museums, Egypt is promoting its cultural heritage while introducing visa incentives and improving services to make travel more accessible for visitors from China. Around 350,000 Chinese tourists visited Egypt in 2025, contributing to a tourism sector that generated $16.7 billion in revenue.
Chinese-language learning centres at Egyptian universities are also helping tour guides communicate more effectively with visitors. However, tourism professionals say stronger promotion on Chinese social media platforms is needed to reach more potential travellers. Discover how Egypt is strengthening tourism ties with China and seeking to turn growing interest in its history and culture into new economic opportunities.
