00:00I've always had restrictions on my hair.
00:03I haven't been able to do anything fun with it because Asian moms are a little bit stricter.
00:09I'm really nervous about dying my hair because I definitely don't want it to ruin it.
00:14Also, my mom's going to kill me, but it'll be great.
00:18My name is Nicole and I'm getting icy white hair.
00:21When I think of icy white hair, I think of Gwen Stefani and I also think of Elsa from
00:26Frozen and I definitely don't want to look like that, so hopefully it'll be a little
00:31more stylish than that.
00:32I've always been a huge fan of Gwen Stefani and she literally grew up 20 minutes from where
00:38I'm from, so I'm really excited to get a look that will kind of express my personality the
00:44way that she expresses hers.
00:46When I was younger, I always wanted to change the color of my hair.
00:50I always wanted to dye it, but that was not allowed in my household because my mom's
00:56super strict on hair.
00:58I've had this same hair for 22 years, my entire life, so it's time to change it up.
01:06My name is Kazumi.
01:07I own a hair salon in Beverly Hills called Salon Kazumi.
01:12I specialize in color collection.
01:14That means I changed the hair color completely from black to blonde and Nicole is a perfect
01:20candidate for today.
01:22Hello.
01:23Hi.
01:24I'm Kazumi.
01:25I'm Nicole.
01:25Nice to meet you.
01:27So what are we doing today?
01:29I think we're going to do really blonde, really icy blonde.
01:33Oh my god, that's amazing.
01:34How blonde do you want to go?
01:36Like as light as we can, I think.
01:38Yeah.
01:39Have you done it before?
01:40No.
01:40It's going to look so awesome on you, give you a little edge style.
01:44I'm so excited.
01:45Yeah.
01:46Okay, great.
01:46Let's get you started.
01:47Sweet.
01:50So we're going to make Nicole.
01:53She has beautiful dark hair and we're going to give her beautiful champagne blonde.
01:57It'll be an amazing transition today.
02:00So first I did a full highlights on Nicole.
02:06I took all sliced back-to-back section.
02:20I literally have to lift this up because it's like a weird headphones.
02:31Okay, we are almost done.
02:33How are you doing?
02:34Doing good.
02:35Yeah, you okay?
02:36Yeah.
02:37Is it really heavy?
02:38Getting heavy?
02:38Yeah, just relaxing my head on here.
02:41Okay, good.
02:41It's a lot better because I'm not holding the weight anymore.
02:44I'm not holding the weight anymore.
02:44This is my first time.
02:59I processed about 30 minutes.
03:23I'm so glad your hair is doing well.
03:25I get to do one more round of bleach.
03:27It's pretty light, but I still see that little bit of yellow.
03:31Yeah.
03:31So we want to get that white as possible.
03:36I went in and we applied the bleach on where it was still dark.
03:50Okay, so bleach is all in.
03:52Then we went over the roots a little bit.
03:56And also I went over with very gentle bleach where still there was a yellow remained.
04:02And I'm trying to get as light as possible evenly.
04:05And we have to rinse off now.
04:08And we're going to give you that toner and you'll be all done.
04:11Awesome.
04:12Yeah, almost there.
04:13Almost there.
04:14So excited.
04:15So excited.
04:15Me too.
04:21Right after the bleach, you want to treat the hair with good keratin and collagen based treatment
04:27to repair the hair inside out before you tone your hair.
04:34And then I tone her hair with champagne blonde and left it about a good five minutes.
04:39Back toalls.
04:58I'm feeling so loud.
05:00How to do that.
05:01Wow.
05:17what do you think I love it oh my god it looks so good on you I like couldn't imagine
05:24it would
05:24look any better like this is like exactly it looks so good it looks amazing like it feels like a
05:33superhero your dreams come true I am in absolute awe it looks so good it feels really good and it
05:40still feels like it has so much life in it and I couldn't be happier with what happened today it
05:46looks amazing it reminds me so much of Gwen Stefani and has all the sassiness and like grace that she
05:53has so I love it I got really lucky today with Nicole because she was virgin hair usually people
06:00have colored hair and that could be challenging to colorist since Nicole was virgin hair I was
06:06expecting pretty smooth transition I think what was so special about it is Kazumi brought back a
06:12special treatment from Japan so I was getting all the elite like Japanese hair treatment and so it
06:19feels really good I can't wait to show my mom I think she's gonna be overjoyed by the way it
06:25looks
06:26I know she was afraid it was gonna be damaged and it's perfectly fine so it's great I guess it's
06:33time
06:33to test the theory if blondes have more fun we'll see