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  • 5 days ago
Nearly half of all Americans wear a fitness tracker, up 33% a decade ago. But while early wearables just counted steps, connected fitness giants like Oura and Tonal are using artificial intelligence to predict your recovery before you even feel it.

Fortune senior writer Allie Garfinkle goes inside the $2 trillion wellness economy to test the tech, analyze the multi-billion-dollar data moats, and ask a fundamental question: Is hyper-optimization making us peak performers, or just more anxious?

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Transcript
00:00Welcome to the life-maxing economy.
00:02We're capturing an additional thousand points of data every second from our camera that's tracking 36 different points on your
00:09body.
00:10The global consumer wellness market is now worth $2 trillion,
00:14and nearly half of American adults own at least one wearable of 33 percentage points from a decade ago.
00:21Sherman and Allie here. Today we are going to show you the new Oura Ring 5 and our thoughts on
00:25it.
00:25When it says you're getting sick in three days' time, you will be sick.
00:28It's the AI that's tuned to you.
00:30Now, AI is transforming passive step counters into active coaches,
00:35with hyper-personalized insights designed to optimize every hour of your day, awake and asleep.
00:40So it's your AI spotter.
00:42Exactly.
00:43But some people are getting burnt out.
00:46Do you really need to be wearing five, six devices? No.
00:48Will all this information really make us healthier, or are we just becoming data-obsessed?
00:54There's no reason to over-optimize. That 1% improvement is not going to change your life.
00:59Straight off. Amazing. Later, March.
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