00:00British nutritional supplement company Protein World wants New Yorkers to get Beachbody ready.
00:05To that end, they put up posters all around the city showing a model in a bikini subjected
00:09to toxic levels of photoshop.
00:11A similar campaign in the UK was so successful that a petition calling for its removal got
00:17over 70,000 signatures.
00:19In response, Protein World's CEO took to social media claiming that its company is hashtag
00:23winning while feminists and body image activists are hashtag whining.
00:27Since the campaigns recently come to New York, I went to Times Square to ask New Yorkers
00:31how they really feel about it.
00:33It's kind of ridiculous in a way.
00:36Beachbody ready?
00:37What does that really mean?
00:38I'm small myself, but I hate that ads only show small women.
00:43Period.
00:44Like, you could be healthy and you could be a little bigger.
00:47For me, the real message of this advertisement is buy the stuff or you're not going to be
00:50beautiful.
00:51Same with a lot of stuff.
00:52I feel sorry for all the children growing up now because it's so much pressure on that.
00:58When you grow older, you know that you are good as you are.
01:01You know?
01:02You have the body you have and I think it's so great when I can see people that don't
01:07care.
01:07You know?
01:08This is me.
01:09What about you?
01:10What do you feel about it?
01:11I think it's very nice.
01:13You like it?
01:14Yes.
01:14I do.
01:15It should be, you know, different race, different color, different size.
01:19Every woman has a different body and I think that every person should feel comfortable
01:25in the skin they're in.
01:26This doesn't promote those messages.
01:28And here's the CEO of the company.
01:33Do you think they need hashtag winning?
01:35He seems like a douche if I can say that.
01:38Would you try a sip of protein powder?
01:41Sure.
01:42Oh.
01:47It has a taste.
01:50I know.
01:50That's horrible.
01:51It's so much in my mouth.
01:53It's like it's going down and it's like.
01:55Would you drink this to get that body if you had to drink this every day?
01:59No.
02:00I think it was pretty horrible.
02:06So, is Protein World hashtag winning?
02:08Advertisements are often aspirational.
02:10Protein World's campaign seems designed to make people angry rather than inspired.
02:14So don't let an anti-feminist company ruin your time at the beach this summer.
02:18Instead, let's kick back to beach.
