Trade Secrets: Piera Gelardi

Name: Trade Secrets: Piera Gelardi
Uploaded: 2026-10-30T15:57:08+00:00
Duration: 2 min 12 s
Channel: Refinery29
Description: We're totally awesome. That's not bragging: It's an objective fact. Now, a lot of trained professionals work days and nights to ensure that Refinery29 maintains a consistent level of certified awesomeness. In the end, though, all our visual heat is the responsibility of one woman: radness director creative director Piera Gelardi.

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Refinery29

2 weeks ago

We're totally awesome. That's not bragging: It's an objective fact. Now, a lot of trained professionals work days and nights to ensure that Refinery29 maintains a consistent level of certified awesomeness. In the end, though, all our visual heat is the responsibility of one woman: radness director creative director Piera Gelardi.

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00:03okay why did the hipster burn their mouth on the hot coffee because they

00:08totally drank it before it was cool you know when I was growing up a fun game

00:17that we would play we would sort of imagine different companies that we

00:21could start and then we would sort of hash out like how that would actually

00:23work and what we could create I grew up with a family that you know either was

00:29people that were starting their own business or artists or both I think that

00:33that blend of entrepreneurialism and arts is something that just is sort of

00:38ingrained in my DNA you know when we started refinery we started it with

00:41$5,000 of our own money and you know just this idea having few resources can

00:47sometimes lead to so much more creativity I'm really inspired by living in New

00:51York and the spontaneity of life in the city you can be walking down the street

00:56and you know my phone is full of pictures that wall art or ice cream

01:01that's fallen on the sidewalk there's constant visual stimuli I find that when

01:05I'm open to these different things that I'm seeing and hearing and doing that

01:10those translate into inspiration and ways that you might not expect obviously

01:15technology is a huge part of of what I do and that technology is always evolving

01:21and you have that technology in the palm of your hand you are always moving through

01:25your life with it and it's this portal into this whole world of discovery

01:30I'm a really silly playful person creating a fun work environment and creating a sense of

01:35play and whimsy and joy in the workplace is something that's really important to me and

01:41as a creative director so much of what you do is is helping other people to come up with good

01:46ideas

01:46and allowing other people to kind of like shine I think one thing I really love about my job is

01:51the fact that I've been able to create the environment that I want to work in and you

01:55know surrounded myself with all these amazing creative people who inspire me all the time

01:59I created my dream job I'm Pierrot Gilardi I'm the creative director of A Friend in 2009

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