00:01My son has my heart, healthcare has my drive, and I bring both to the way I lead.
00:06I'm Patricia Fil de Leon, and for nearly a year I've been General Manager of Novo Mexico.
00:11I bring more than 24 years in the pharmaceutical industry and economists' curiosity,
00:16but what keeps me moving is a chance to turn authentic leadership and innovation into better lives.
00:22My career has taken me across all Latin America and United States with leadership roles at Biogen and AVI,
00:28before joining Novo.
00:30Also, before Mexico, I spent more than three years leading our team in Colombia,
00:35navigating change, championing access to treatment,
00:38and helping people discover what they could achieve together.
00:41At home, I'm the proud mom of a boy I absolutely adore.
00:46He keeps me curious and reminds me how much possibility lies ahead.
00:50That's the energy I bring to Mexico.
00:52Big questions, bold ambitions, and deeply personal commitment to making a difference.
00:56Let me share a bit of how it all translates into action that actually drives change for lasting health.
01:04Given that 75% of Mexico's adult population lives with overweight or obesity,
01:10affecting more than 70 million people,
01:12it is essential to bring innovation to more Mexicans.
01:15That is why we have committed to clinical research a key pathway for advancing knowledge and opening the door to
01:21innovation.
01:21Clinical research enables early access for innovation for those who need it the most
01:26and makes a significant contribution to a healthcare system.
01:30Through 2019 to 2025, we've invested more than 1 billion pesos in clinical research.
01:36And for 2030, we will invest around 3 billion pesos in clinical research focused on addressing Mexico's public health challenges,
01:44obesity, diabetes, and cardiovascular disease.
01:50To ensure and expand access to treatment for the most vulnerable people,
01:55we strengthen healthcare systems through partnerships with governments, NGOs, businesses, and communities.
02:01In this way, we can also address prevention.
02:04Together with Mexican Red Cross, we developed Citalil, a three-year program that provides primary care, education, and prevention,
02:12and follow-up care to reduce diabetes and obesity in indigenous communities in Chiapas.
02:18The partnership aims to provide 31,000 medical consultations and serve 9,000 people.
02:25Since 2019, we have worked with UNICEF to create healthy environments, focusing on childhood obesity and overweight.
02:32Recently, we launched Nutrimobile, cooking demonstration workshops to help children aged 3 to 12 develop healthy eating habits.
02:41Approximately 29,000 students from more than 80 schools in Merida and Mexico City have participated in nearly 500 nutrition
02:50education activities
02:51and learned to prepare balanced healthy meals.
02:55A significant part of leadership is inspiring others by leading by example and listening actively.
03:01That is why, guided by authentic leadership, I devote much of my time to speaking with people,
03:08fostering meaningful conversations that put people and their experiences at the center.
03:14In Colombia, we created Florecer, a novel initiative that reached approximately 100 women through three successful editions
03:23in which we highlighted female leadership in science to expand access to knowledge in vulnerable communities.
03:29I helped advance gender equity and encourage more women to pursue science.
03:33Also in Colombia, I participated in Empodera, a movement led by members of AFIDRO, Colombia's association of research-based pharmaceutical
03:43companies.
03:44Through strategic partnerships, awareness initiatives, and professional development opportunities,
03:50I supported efforts to increase women's representation in healthcare leadership and close gender gaps.
03:57Also, two years ago, we launched the podcast, Authentic Perspectives, a space where leaders from other industries, and I,
04:05have candid conversations about the decisions that transform industries, teams, and approaches to leadership.
04:11To date, we have 12 episodes over 400 listening hours.
04:16I feel deeply honored to contribute to improving the health of millions of Mexicans and to share this work with
04:23diverse audiences
04:24in the hope of continuing to inspire others and drive change for lasting health.
