00:00If I got to name a clothing line, it would be a sound.
00:04Can you imagine like a really serious fashion person being like, oh, are you going to show?
00:13So Brand Assembly we started about a year and a half ago.
00:17We saw a kind of barrier in the industry for emerging designers, and now with the collaboration
00:21with Lord & Taylor, we actually have an outlet for these designers to get their product in
00:25front of the consumer.
00:26Finer 29 is the biggest independent women's lifestyle site on the web.
00:31Our whole thing is fashion or style, we take it personally, which means it's all about how
00:35you can make it your own and how it relates to your own life and what's special about
00:40you.
00:41As one of the shopping editors, we're kind of always on the hunt of the perfect fall knit.
00:45This is the kind of outfit I can see myself in all the time, no matter the circumstance.
00:49It's great for fall.
00:50I love the Atelka tote.
00:52It's sort of great for hands-free carry, which makes commuting really easy.
00:55We're all like running around in the city all day long, and it holds just the essentials
00:59so you're kind of forced to pare down.
01:01I am wearing two pieces from Sachin and Bobby.
01:04I find that they suit my personal style and my professional style perfectly.
01:07Sweater can serve as a layer and piece, or if I have plans to go out for drinks after,
01:12I can take the sweater off and have this really gorgeous dress.
01:14I come across loads and loads of young and up-and-coming designers.
01:19And the great thing about it is you can go to the Lord Taylor, try it on, or browse around
01:23online.
01:24I love an underdog, so this is kind of why I want to see these designers succeed.
01:28I love it.
