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It can be hard for a woman to imagine herself doing things she never saw women doing while she was growing up. (Herein lies the case for Biologist Barbie, but we digress.) So, when women first entered the workforce, they not only had to contend with lingering sexism in industries unaccustomed to having ladies around, but they had to overcome that innate self-doubt that, well, no one had ever told them they could be CEOs before. Since we're looking back on that time from present day we know that women obviously believed that they could, and then they did. This very journey is the subject of AOL's MAKERS: Women in Business, a new series airing on PBS, in which we'll hear directly from the most successful women on the planet.
Transcript
00:00Tonight, our series, Breaking Through, Women on the Job.
00:04One of the most successful women in American business ever, a living legend in the American
00:09advertising business.
00:1152 years old, Lazarus is CEO of Ogilvy & Mather, the seventh largest advertising firm in the
00:17world.
00:18I always say my career was marked by these moments where someone would come into my office
00:24and throw another title on me.
00:26And then, an hour later, I think, oh God, I'm not ready for that, but fine, whatever,
00:31if that's what they want me to do, okay.
00:35So there were all these women who were emerging and the train really was moving.
00:41We put an almost completely unknown woman on the cover.
00:45It was a woman who was in charge of the biggest division of Lucent Technologies at the time.
00:50It was a woman named Carly Fiorina.
00:52The following summer, she gets recruited to be the new CEO of Hewlett Packard.
00:58There had never been a woman running such a large company.
01:03As a woman, how could you be anything but thrilled?
01:07It's human nature.
01:08If you can see something about yourself in that person, then you can dream to be what they
01:14are.
01:15Meg Whitman, CEO, a working mom worth $1 billion.
01:20Part of the magic of me coming to eBay was I had been in business.
01:25I understood financials.
01:27You have to make money.
01:28And we ran a very lean shop.
01:31An American woman of Asian heritage who has just become one of the few women chief executive
01:37officers of a Fortune 500 company.
01:39I could just take a deep breath and say, no matter what happens to me, even tomorrow,
01:43I've made it.
01:47I remember somebody saying, did you want to be a CEO?
01:49And I'm like, no, I didn't.
01:50It was sort of, I would have an experience.
01:53I'd see someone operating at that level and say, you can be a CEO.
01:58We saw role models for the first time that were really making a break into the top.
02:03And that was the excitement.
02:05Mulcahy, a wife and mother of two, has climbed the corporate ladder and is now CEO of the $15
02:11billion company.
02:12I think women have to see that it's possible.
02:17She ended up handing off Xerox to Ursula Burns.
02:21And that actually was the first woman to woman handoff ever in the Fortune 500.
02:27For the first time, an African-American woman is going to head a Fortune 500 company.
02:32Ursula Burns will now be the CEO.
02:36My only job was at Xerox Corporation.
02:39I was alive 50 years.
02:4030 years of it was in this place.
02:43To now be told that all that time culminated in you being given the honor to run it.
02:49I was flabbergasted.

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